Online marketing is like a race and everyone wants to come first by reaching as many consumers as they can. So, every organization is in the constant rush to beat its competitors aiming at the goal by providing services to the consumers and selling their product.
Most of the entrepreneurs rely on the best tools available to beat their competitors in this digital era. Also, They can use outsourcing web services to grow their business. It gives you the best and satisfactory results by which you can continue the business easily. They also go through different websites to generate traffic and increase online presence. This is known as Website Marketing Strategies.
We are here with the 10 creative Website Marketing Strategies that will help you to boost up sales and web traffic.
1) SEO
People might not think that SEO is a creative strategy but that’s not true. Most of the small scale business doesn’t rely on SEO practices as they don’t know about the importance of SEO and how it works. But, you should know that SEO can work wonders for your web page. It will ease up the work for the potential consumers to find your site which will further help to avail the products or services fast.
With a solid SEO strategy, you can easily attract organic traffic. If consumers search for your website, the ideal result should be to rank in the top three results. Optimization of the website can be done in several ways but the end goal is to pop up higher in the search result for relevant keywords. Don’t expect t get instant results as it will take time and you need to be patient in the time being. A proper process is involved from learning the use of keywords to detailed research on your target audience.
2) Facebook Groups
To fulfill your goals, you need to connect with people. But first of all, you need to find them. Check where your potential audience might hang out?
Facebook is a place where you can connect with the people and be precise Facebook groups. Join the relevant business groups. From there, you can know about what things people like and what they are talking about.
After knowing their point of view, you can also join the discussions and promote your page by giving a solution for the queries asked.
3) Great Website Content
Creating great content is indeed the best marketing strategy. Content works as a pillar for the website and website marketing. Proper care must be given on the quality and relevant keyword while creating the content for the website.
If talking it loud, there are few websites only that have great content. With the quality content, you will not only attract the consumers but they will urge you to act. If people act then all credit goes to your content on the website. With these, people urge to buy a product:
- Page view and click rate.
- Return on investment.
- Pay per click.
- Click per acquisition.
Creating quality content is not for two to three times, it is an ongoing process. Reviewing the website is important to hold the attention of the consumers and give them value services.
4) Useful Online Tool
The chief aim of the marketer is to get the details about their target audience. But make sure they give by their own will.
This is the ideal way to get the details. So, there are many online tools available that will serve your purpose and you can get the contact details. This tool is referred to as lead magnet and this works as a freebie and has value to the consumers. Consumers have to give their name, email address, and other relevant information. It is a great strategy to capture the lead directly from the web page.
5) Interactive Content
To spark up the audience’s interest, you should be thinking of some interactive content that will set you apart from your competitors. It should be one of your goals while thinking about the content strategy. When it comes to setting up interactive content then there are wide options. It can be images, videos, or even an infographic.
Select the content that is fun to watch for your target audience. When people find the content interesting, they will share it with their friends. More people will visit your website and will lead to more conversions.
6) Work on Existing Frameworks
While creating a website, it doesn’t mean that you have to use fancy strategies. You don’t have to complicate the things especially if it is a start-up. The first thing to consider is the purpose of your website. Know what you require and you will get the foundation to move forward.
For a proper website, you require contact details, the company’s background details, and a blog. It is optional to add subscription services. Be smart and take advantage of the framework you have. With this step, you can save your cost. Invest the money saved in other strategies like SEO.
7) Work on FAQ Page
This strategy differs from other marketing strategies. If you are having a great FAQ page, it will be a good gesture for your website visitors. The next benefit is with the help of this service, you can provide your consumer with an informative and satisfying experience. With the level of transparency, you can build up a trust bridge between you and your consumer.
If you gain trust, you can change your potential consumer to the actual consumers. People who visit your website want to know more about your brand before building up a relationship. So, you have to answer all the questions asked by them. Marketers answer their questions in the form of a blog post or by writing content on their web page.
If you want to come at the top of Google search results then you must have a FAQ page on your website. The FAQ page also attracts organic traffic towards the website. It is a worthy addition to your list of strategies that you must try.
8) Optimize Use of Images
People love the website that loads in no time. Optimization of the images is a great creative strategy for entrepreneurs. If your website loads faster, people are likely to flock to it and spend time checking your website.
When your website loads faster people are more likely to scroll more pages and explore your website and check what your brand can offer. The best way through which you can speed up your website is to optimize the images. To optimize the images, there are many tools available. The thing to consider is to keep the size of your images small. If the size of the image is large then subsequently it will take more time to load the image.
This will work to boost up your SEO and you can be visible in top search results. There are plenty of resources available that will help in the optimization of the image without affecting the load time.
9) Engaging videos
Want a strong creative strategy? Then try engaging videos!! But making a video for the website is not an easy task to do. There are many things that you have to consider before engaging with the video content.
There are different ways you can create a prominent video:
- You might engage in a recording of the conversation. Select the topic that is not included in any of your blogs.
- You might engage in the video by selecting any of your web content.
To host your videos, you have multiple options. You can host it on Vimeo, YouTube, or any other engaging site. After you have made the video, you can upload it to your website.
10) Creative Customer Service
Your customer service efforts will work as your greatest assets. You should provide the customer service experience that will have a good impact on them and think of engaging with you in the near future. Your customer service must think creatively to provide a good experience. The team should reflect a positive impression of your business on the consumers.
The worlds of businessmen are filled with different obstacles and challenges. It is all about how you address them. If you are confused then you are going to fall apart but if you strongly face the problem, you are going to get through it.
With the help of these 10 strategies, you can provide a terrific experience to your consumers. You can contact an SEO specialist if you don’t know who to optimize your website.
Author’s Bio
Name: Gaurav Saraswat
Designation: SEO Executive
Myself Gaurav Saraswat and I serve as an Seo executive at leading Hubspot development Service provider company TechnoSoftwares, there I handle all works related to SEO, SMO, Email marketing, etc.
