What is the first thing you notice when you visit an e-commerce website? Isn’t it the design and look of the website? Hell Yeahh!! After all, the design of a website makes a person fall in love with the brand. No matter how superior quality your products are, you could be losing a bunch of valuable customers if your website is not impressive enough. This was proved by a recent survey which revealed that about 33% of people will avoid using sites with substandard web design. 

For an online business, the website speaks a lot about the company and helps in gaining a loyal customer base. If you want to enhance your website, this article will be of utmost use to you. You can also draw inspiration from top-notch websites like GrabOn which has carved out a niche for itself in the online shopping industry with its web design. 

Before jumping to the web development tricks, let us know why it is essential to improve the web design of your platform. 

Why improve the web design? 

A website is at the forefront of your online business. At a glance, it gives you enormous information about the company, its products, its business strategy, and much more! The look of the website is directly proportional to the behavior of customers. All the investment in advertising and promotions would also go in vain if your website is not able to captivate the audience. So, why not work smart and first try to improve the web design of your e-commerce business? This will help you to get more traffic, sales, and leads on your site. That is why it is important to choose the best e-commerce designer for your company, such as Aneandartherstudios.com. They offer services such as consultation, branding, E-commerce, and web design.

10 web design tricks to boost sales of your e-commerce business

It is rightly said, ‘First impression is the last impression’ as a perfect web design is sure to turn visitors into customers. So, what are you waiting for? You can take the help of below 10 web design tricks to increase the sales and customer base of your business. 

• Keep it simple 

The simpler your website is, the more likely it becomes to optimize sales. If your website is cluttered, it becomes difficult for people to use it. The whole idea behind starting an e-commerce website is to make it easy for shoppers to shop online. Keeping it simple and basic can help customers to easily browse through the site, hence increasing the engagement. 

• Think like a visitor

Not sure how to improve your website’s design? This problem can be solved by thinking from a visitor’s perspective. All a visitor wants is a website with easy navigation, easy purchase, quicl check out and easy payment option. All this can be obtained with a simple, user friendly website without any complex structure. So, in order to come up with the best web design, you must think like your audience and revamp the site to meet their needs. 

• Navigation easy 

Let your website be easy for users to navigate through the list of items your company sells. The navigation menu points out the important areas of the website. It makes the site look clutter-free and helps users to find the product they have been looking for. This will ultimately help to improve the overall user experience on your website. 

• Search option

The first thing you will do as a user when you visit any ecommerce website is not waste much time and look for the search option to find the product you have in your mind. Search option indeed plays a pivotal role to boost user engagement and user reliance as it saves huge time. Perhaps, it is also recommended to add the search bar right at the top of the page to make the user’s experience hassle-free. 

• Use HD images 

Using low quality images can be a big turn off. Plus, the biggest pain online shoppers go through is that they cannot see, feel and touch the product. All they have are a few pictures displayed on the website. These images act like a decision making factor as customers decide whether to buy the product or not based on the pictures. The clearer the images, the more are the chances for users to buy the product. 

• Usage of colors 

Be it any website, colors play a significant role in deciding the fortune of the business. Colors cannot be selected randomly and at the top of your mind. Before sticking to any color, it is very important to understand the psychology behind colors. Different colors have different impacts on people’s emotions. Color also defines the business and helps to drive some serious sales for the company. 

• Add social media handles 

You might have come across the social media icons on many renowned websites, clicking on which takes you directly to the social media handles of the company such as Instagram, Facebook and LinkedIn. You can make use of social media in various ways by updating users about new offers, by letting them sign-in through social media (Facebook) etc. Using social media as a tool, you can easily gain trust and increase your sales. 

• Include testimonials and feedback 

Testimonials, customer feedback and reviews are some of the finest ways to gain trust of website visitors and convert them into customers. Create an option for people to review and rate the products and showcase the positive feedback on the website. Your potential customers are sure to develop a feeling of trust by looking at the positive comments and feel intrigued to make a purchase.

• Highlight top selling items 

Not every visitor will know what to buy from your website. Showcasing the top selling items on the homepage will give them a fair idea of your flagship products. You can also use this section to highlight the highest margin products and draw the attention of users towards them. This will help to increase your overall sales. 

• Optimize your website for mobile use 

With an increase in the number of mobile phone users, it is no secret that more than a quarter of the internet users surf e-commerce websites through mobile and the number will grow in the future. Therefore, you must optimize your web design for mobile use. Failing to do so will harm your business and lose a big chunk of potential customers. 

Other tips to boost your e-commerce sales 

Besides designing your website following the above steps, you can also boost sales of your business keeping the below points in mind. 

• Offer more discounts 
• Embrace landing page 
• Properly target your existing and potential customers 
• Create brand awareness through advertising and promotions 
• Provide 24/7 customer support  
• Build product scarcity
• Secure your website 

It is very easy to start your own e-commerce business these days. But, your business may not necessarily grow at the speed you’d expect. For your business to become successful, everything must be smartly planned and designed, including the website. A poor web design, on the other hand, can knock off your business. 

So, there you go! These 10 web design tips will definitely help you to increase the sales of your business. Also, if you have any more doubts revolving around web development, do let us know in the comments below. 

Author Bio:

Anushka oza is a journalism student, a free spirited package of positive energies! Extremely social and fun to be around, this wordsmith takes her work seriously! She is an avid reader, big foodie, and travel junkie.