Once your app has been successfully designed and developed, you will no doubt be excited to finally launch it and make it available to the public. However, it’s not simply a case of releasing your app and hoping for the best. You will need to strategically plan your launch to ensure your app is as successful as possible.
Establishing goals for your app launch is an effective way of giving your app a head start when it hits the market. We’ve put together a list of three top tips for setting launch goals for your app. Check it out below.
Drive Your App up the Charts
Online platforms like the App Store or the Google Play Store are where users can browse and download apps. Apps on these stores are compiled into lists and charts to make it easier for users to explore and discover new apps. One of the major factors that determine where an app will appear in these charts is the number of downloads it has seen. This means that new apps will appear further down in the charts and will get less exposure to potential customers.
One of the most important launch goals you can set is to drive your app up the charts as quickly as possible. Using a service such as apptimizer.net can be an effective way to do so. Apptimizer can offer the developers a chance to boost their early downloads and push their app up the lists during the important early stages.
Get Good Reviews
In today’s digital age, an enormous volume of goods and services are bought online. Many customers will leave reviews for products they have purchased, which are then displayed for other potential buyers to read through online ecommerce platforms. Apps are no exception. Online app stores will allow users to read reviews and will give apps star ratings based on user reviews. Reviews can have a significant impact on the success of a product; consumers are far less likely to buy something if they can see it has bad reviews.
Generally, reviews cannot be removed or edited by the developer or manufacturer of a product. Even bad reviews will be fully visible to all potential customers. This means that ensuring your app has good reviews is vital. If you get a bad review, don’t panic. Reach out to the user and see if you can rectify the problem to avoid it happening again in the future.
Continue Marketing Your App
In the run-up to launch, you should be marketing your app to guarantee as many early downloads as possible. However, your marketing campaign should continue after launch as well to ensure you are seeing a sustained stream of new users. Focus on the major social media platforms and employ a diverse marketing strategy to see the best possible results.
Conclusion
Setting launch goals is vital if you want your app to succeed. Drive your app up the charts, get positive user reviews, and continue pushing your marketing strategy to make your app a success.
