Shopify is the fastest growing online marketplace that allows various manufacturers and sellers to create a digital retail store. Sellers get their customized website and URL, which gives them a complete identity, and they also have the freedom to design their page the way they want to.
Many companies provide design and development services for Shopify users. But it is a bit challenging to find a reliable Shopify development company in India. There is no doubt that India is home to some of the best and most talented developers and designers. But when it comes to picking a company based on the performance and reputation it has been able to achieve, it becomes a bit complex.
In this post, you’ll not be learning about which company you should prefer for Shopify development. Instead, you’ll be learning about practices that you must implement to enhance the experience for your Shopify customers.
The Shopify store or website that you create is the landing page where all your potential customers gather. If the store’s first impression is not impactful, the traffic will reduce and have no positive response.
Here are four best practices to enhance your Shopify Store Design
- Pick colors to highlight the details
You’ll be surprised to know that people who dislike the website’s aesthetics do not revisit the store. As a fact, color schemes have a significant impact on the design of your online store. It allows you to capture the interest of your customers. The color scheme should be such that it highlights all the essential details of your store.
Do not mix too many colors to bring diversity. It will make things complex and confuse your customers. Pick a bright color like green, yellow, orange, or any other color of your choice to highlight things like the call to action button, view details, order now, price details, and more.
- Work on implementing an impactful pop-up strategy
When you open a store, you must have observed that you instantly get a pop-up notification asking you to subscribe to the newsletter or accept cookies. It is very off-putting for you as a user. Similarly, while you work on creating your Shopify store, don’t forget to think from the customer’s perspective.
If you don’t want your customers to leave your store at first glance, you must plan an impactful pop-up strategy. Create one pop-up notification that appears after a fixed duration of time. Let the user explore your website for the first few minutes. After that, set a visually impactful pop-up that the viewer cannot avoid clicking.
- Pick high-quality images and videos
Whether you are creating your graphics or picking it up from some random platform like Shutterstock, you have to make sure that the image quality is of high resolution. Consider the same white creating an introductory video expressing your brand goals and products.
- Enable product reviews and ratings
An aware consumer prefers to read reviews and check ratings of a product. You must enable the feature that allows consumers to write reviews and rate the product they have used. It will impact the customers and force them to believe that you are transparent in your approach. This also enables to make necessary changes by taking direct feedback from the customers themselves.
There is a lot more than you can do to enhance your Shopify store. But you should consult a good Shopify development company in India that can give you complete guidance along with their expert suggestions and services. You can check out a few companies that have positive ratings on Google, and you can find what best matches your interest.
