Do you know the celebrated book and movie franchise Harry Potter and the basics of marketing and communication have a strikingly interesting connection? In Harry Potter, we have seen some special messengers like Albus Dumbledore and Rubeus Hagrid, and the awe-inspiring owl post “wizarding system”. Do you know what is common between these messengers, owl post system and marketing? They all try to bridge the gap and establish seamless communication among people through thick and thin. That’s exactly what marketing in today’s world does. 

It is one device that gets the show running even if things come to a temporary halt. With schools and colleges under shutdown, students can still sit back at home and learn about the platforms where they can get essay samples or writers for their next project. You know how? That’s because a marketer is always at work. The person is proactively deploying constructive strategies and smart ideas to help users stay updated with the latest deals and service details, even if the world is at stake.

Now, in case, you too are on the same page, aspiring to flex your marketing skills and adapt to smarter strategies during this crisis, then read this blog for the right insights. 

Here you go! 

• Game up your Email marketing strategies 

Do you know 293.6 billion emails are sent each day? Apparently, the open rate for a welcome email is approximately 82%. You can pretty well analyze the scenario of how email marketing could potentially be the next big thing in the realm of advertisement and communication. 

So, how about exploring the following avenues to keep up with the competitive marketing environment? 

• You can include short videos and GIFs in emails to enhance user engagement. 
• Also, one can include “stay safe, stay home” messages at the end of each email as a token of gratitude and concern. 
• Target cart abandoners through strategically placed emails to keep track of users resulting in lost sales and leads. 
• Try to showcase your brand personality through Emails. Write emails in such a way so that it seems that the brand entity is directly conversing with its prospective customers. 

You know what the best part of an Email marketing campaign is? You don’t need to wear a mask and pull up your gloves to step outside. One can simply carry out with this marketing strategy at the comfort of home. 

• Implement relationship advertising to walk that extra mile 

Every organization or business is nothing but zero without a properly established mode of advertising and communication. It goes without saying that the fundamental of marketing is entirely based on how you treat your clients and the way you approach them to pitch an idea. This is exactly where the role and significance of relationship advertising come into play. 

Here’s how you can deploy marketing expertise in relationship advertising 

• Prioritize customer. Work on becoming their go-to platforms. While advertising your brand, squeeze in the idea how your product/service can help them solve certain problems 
• According to reports 95% of adult users follow certain brands on social media. 
• So, you can always create social media campaigns and branding ideas while keeping your consumer’s preferences in mind. 
• Loyalty programs work great. From introducing referral bonus to giving away cool merchandise on premium purchase of your product/services, there are a lot many you can do here. 
• Take accountability and carry out certain responsibilities towards your customers. 
• For example, Panera Bread, in the year 2016 issued a statement that the brand would remove all artificial sweeteners, flavors and preservatives from their products. 
• This helped the brand instill a feeling of transparency among their customers, thus skyrocketing consumer trust to a different level altogether. 

That’s how it works, you see. 

• How about ramping up digitally-operated deliveries? 

Give a child his/her candy and consumers the service or products he/she needs on time, you will find the happiest souls on earth. Marketing is closely related to the aspect of commitment. You cannot afford to commit any vague claims during brand promotions. And when it comes to upping the marketing game, you got to acknowledge the importance of delivering services and products on time. 

Marketing is not merely about what you promise in an ad copy. Rather the real deal begins when someone places an order. If you fail to deliver your service on time, mark my words, the buyer isn’t coming back to you for the second time. Pertaining to the COVID-19 crisis, it’s time to buckle up and work on the aspect of digitally-operated deliveries twice more effectively than ever before.  

Here are some recommended suggestions that will help your marketing activities. 

• Work on expanding capacities for online transaction, bulk order placement and other forms of digital interactions. 
• Incorporate strategies to deliver your products online. For example, if you are into telemedicine, then market your products accordingly and highlight “online order acceptance and timely delivery” of medicines as your USP. 
• If you are associated with the domain of online assignment help, then craft your ad copies and tell your audience how they can expect to receive customized papers via emails. 
• Also, include the aspects of guaranteed money-back offers in case you fail to deliver timely solutions. 

Remember, at the end of the day, it is all about how you choose to treat your clients by acknowledging their concerns for time and money. If you succeed in convincing your customers that you care about the truest value for money and product delivery, the marketing game is all yours. 

• Devise marketing strategies to conduct virtual events 

Event-based program is a crucial aspect of marketing and communication. From outdoor promotions to corporate seminars, the list is long and convoluted. And when it comes to marketing a product or service, events such as press releases, corporate fairs and other programs are considered critical. Now, with restrictions imposed on large gatherings, marketers in charge of organizing or hosting corporate events are in a soup. 

However, there’s always a way out. Check out these recommendations on how you can carry out virtual events to fuel marketing endeavors like a boss. 

• Take your marketing events/campaigns to virtual platforms such as Vocus, SEMrush and HubSpot during these troubled times. You can easily reach out to a wide base of virtual audience this way. 
• Get online media coverage for the product or service you want to promote. You need to work on newsworthy marketing content that columnists and authority bloggers can cover. 
• Come up with a strong message in your marketing content so that the media house feels confident in publishing it on their website on ethical grounds. 
• Personalize each copy and keep them short and relevant. Remember, if you are aiming for the right media coverage, you cannot get away with fluffs. 

Key Takeaways 

So, this it, folks! Make sure you’re well-equipped with each of these aforementioned strategies before you formulate the next marketing move this year. 

Let’s revisit the key pointers highlighted in this blog. 

• Invest your time and expertise in advanced Email marketing strategies.
• Bring relationship marketing into play to gain consumer trust. 
• Go digital and boast how you can deliver product/services/solutions on time. 
• Carry out your marketing campaigns via virtual event platforms. 

Refer to them on the go, adapt the marketing plan that suits your niche and keep up with the rapidly evolving scenario for the coveted return on investment. 

Good luck! 

Author Bio: Clara Smith is an experienced digital marketer associated with a leading agency in New York, the United States. Apart from that, she is one of the most dedicated marketing essay writers, working on behalf of the brand Allessaywriters.com.