Did you know that 13% of all retail sales happen between Black Friday and Christmas? That means the holiday season can be make-or-break for your entire sales year if you don’t adequately promote your tech products this Black Friday.
To help you finish out the year on top, here are four Black Friday email marketing strategies to promote your tech store.
Design an eye-catching email
Since there’s so much pressure on Black Friday deals, you can’t trust your sales to simple text-only emails. You need your email to stand out by using Black Friday email templates.
Email templates are a great way to get professional-level designs without needing professional-level skills. After all, you’re busy preparing your tech store for Black Friday craziness. You don’t have time to design email layouts from scratch!
By using Black Friday email templates from websites like PosterMyWall, you can simplify email creation. Simply choose the template that best fits your tech store, fill in your Black Friday information, and you’re ready to send!
Make sure your email contains all the essential information customers would need to take advantage of your Black Friday deals:
- The deal itself
- Images and descriptions of the items on sale
- Contact details of your store
- Dates of the sale
The more enticing you make your Black Friday deals seem, the more likely you’ll have a long line outside of your store the morning after Thanksgiving!
Start your campaign early
People don’t read emails on Black Friday morning to figure out which deals they want to take advantage of. Most people plan their savings in advance. That means it’s important to start your Black Friday email campaign early if you want people to know about your offerings.
Most companies start promoting their Black Friday deals at least a couple of weeks in advance. You don’t want to start promoting too early because that can make people feel like you’re rushing the holiday season — and nobody likes that! It’s best to start your promotions at least until November 1st.
Once November hits, send a few emails to start a little buzz for your tech deals. One email per week is usually sufficient to start generating a little excitement. Then, during the week of Black Friday, send regular emails at least every other day to remind customers about your amazing deals and why they should visit your store when the big day hits!
Add graphics, videos, and moving elements
You’re a tech store. That means customers expect you to know how to use technology. A generic text and image video isn’t going to cut it. You need some extra design elements to really wow customers and draw attention to your great Black Friday deals.
By adding graphics, videos, and other moving elements, you can catch potential customers’ eyes and showcase your mad technology skills.
If you’re not sure how to add moving elements to your emails, that’s okay! There are plenty of Black Friday email templates at PosterMyWall with these high-quality design elements built in. Simply choose the one you like best, add your deals, and you’re ready to send.
Stand out with an attention-grabbing subject line
Black Friday has the most email traffic of any other day of the year! According to online research, 116.5 million emails were sent on Black Friday alone, not counting the days (and months) leading up to the big day!
That incredible number of emails means your tech company has some serious competition in customers’ inboxes. You need your emails to stand out from the pack if you want anyone to read them. That’s where the subject line comes in.
Your email subject lines are like your first impression. If people aren’t impressed by your subject line, your email will go straight to the trash unread.
The key to a great subject line is to showcase your offer or value quickly and efficiently. When you’re competing with hundreds of emails from other retailers, there’s no need for suspense. Tell your readers what they’ll get if they open your email at the front of the subject line. If you can think of a way to showcase the value in a clever way, even better!
Make this year a record Black Friday for your tech company
Black Friday is a big day for any retailer, especially tech stores. People want to find the best deals and offers on the technology that makes their life easier and more enjoyable, which is where your marketing campaign comes in.
Before the big day comes around, remember to start designing your marketing campaign with eye-catching Black Friday email templates. Showcase your deals and tell readers why they should click on your email with a catchy subject line. With a well-planned and executed email marketing campaign, you’ll have shoppers lined up around the block for your amazing tech deals this Black Friday.
