Explore the best ways to push your listings higher in the ranking on the Amazon search result page. Keep reading to find out what they are!

If you want to generate profits from your Amazon business, setting up the store is just the first step. Your next important task is to increase the visibility of your products, reinforce brand awareness, and reach as many potential customers as possible. While running ads is a highly recommended choice for many retailers to achieve the said goals, you can consider striving for Amazon SEO for more organic outcomes.

So what can you do that is both cost-effective and powerful to gain a higher ranking on Amazon? Let’s have a look at some suggestions below.

What Determines An Amazon Product’s Ranking

Amazon prides itself on the unique search algorithm, also known as A9. A9 is responsible for exposing specific products to users. When a shopper looks for a particular item in the search field, A9 will scan through the entire catalog of the website and pick out products that tie closely with the search term.

From there, based on a number of factors, it will create a ranking and put in relevant landing pages. The highest-performance pages will earn the most coveted spots on pages 1 and 2, while other less impressive pages are on display from page 3.

Naturally, the higher your product’s ranking is, the more chances it stands of appealing to shoppers and convincing them to take action. Thus, it is essential that you understand the two pillars that influence the judgment of the Amazon algorithm.  

• Relevancy: Reflected by the keywords present in your listings, A9 speaks highly of those that match the phrases originally typed in by customers. Utilizing the exact keywords favored by your target audience is among the best ways to improve your landing page.
• Sales record: Between a store selling over 2000 units of a product and a store barely making it past 10, A9 will definitely favor the former. Having a good conversion rate indicates a consistent product quality, thus making your store a more desirable choice for customers.  
• User satisfaction: Amazon wants to provide its shoppers with the most reliable choices possible, and reviews, as well as retention rate, are the perfect metrics for this purpose. Stores that enjoy 4-star rated testimonials with a substantial group of loyal customers are more likely to appear on page 1 of Amazon search results. Another method is to create high-quality content through visualization that will help to enhance customer engagement. As a result, you can contact Uhlnation.com , which that will handle this for you.

How To Earn A Higher Ranking On Amazon In 4 Steps

Optimize the keywords

As stated above, choosing the right keywords plays a vital role in attracting more customers. Make sure to follow these tips and tricks so that your landing page stands a higher chance of being visible to potential buyers.

• Use backend keywords: As the name already indicates, backend keywords are not displayed on your landing page. But they are still significant when it comes to the A9 ranking. Most used keywords include product name variations and misspellings.
• Stay away from extremely high-volume keywords: For newbies, it might be tempting to try to use the most popular Amazon search phrases like “Nintendo switch” or “kindle”, especially if you offer the same products. However, bear in mind that in most cases, such sought-after words already serve other brand names. If you have a small or medium business, do not waste time using the exact same keywords.
• Balance between relevance and volume: An ideal keyword is something that both describes what your store has to offer and is prevalent enough in a shopper’s vocabulary.  
• Take advantage of long-tail keywords: Long-tail keywords are usually higher intent than individual terms. Feel free to portray as many details as possible concerning your items in the copy, and make sure customers can easily relate to the entire sentence.

Write a compelling title

Amazon leaves room for 250 characters maximum in the title, so it is your job to use them wisely. Simply putting in the product’s name will not suffice.

You have to include more specific information that any potential customer might find necessary for their shopping evaluation. List out the brand, model number, color, specification, package, size, most unique selling points, etc. This way, whoever clicks on your listing can quickly envision your catalog and decide whether they want to keep scrolling or not.

Also, remember that Amazon does not allow promotional content or pricing in the title. Should you want to grab the attention right away, use exclamations like “premium quality” or “highly affordable” instead.

Choose a suitable pricing

How much your products cost can have an impact on the number of customers deciding to finalize a purchase. If it is too low, you risk devaluing the entire line of products and losing revenue. Vice versa, exorbitant price tags are off-putting for those attempting to try out your products for the first time. Thus, you have to propose an affordable price range for the target audience while still maintaining a profit margin of roughly 20-30%.

Create powerful copy

Customers are more inclined to put a product into their cart and proceed to the payment page if they come across highly informative descriptions in a listing. When it comes to writing an Amazon copy, do not forget the guidelines as listed below.

• Avoid walls of texts: Everyone dreads having to read lengthy, beating-about-the-bush content. Keep your points short and concise for an easier skim.
• Utilize the bullet points: The majority of Amazon users rely on the bullet points for in-depth knowledge about the products they intend on buying. You can capitalize on this tendency by putting up the most highlighting details there and explaining to customers how your items will solve their pain points.

Conclusion

If you have no experience in Amazon marketing, it might be a challenge trying to rank your products higher. But worry not, because a visit to www.olifantdigital.com will turn your problems into nothing. Here, a team of professionals is more than willing to take care of your Amazon seller account and make sure your products have the highest visibility possible. Check it out now and see for yourself!