I know why you’re here: you’re getting loads of traffic but you’ve got abysmal conversion rates.
It’s frustrating, isn’t it?
It’s annoying how turning site visitors into paying customers isn’t always a quick-and-easy process.
If you’re sick and tired of seeing poor conversion rates, then you’re in the right place.
We’re going to share five tried and tested tips that will help skyrocket your conversion rates to greater heights.
1. Shorten your forms.
Today’s online shoppers hate filling up lengthy forms, especially for fairly simple transactions.
They’re too excited and in a hurry to secure their reservations, orders, appointments, and purchases, so they want to get through the necessary initial processes instantly.
The less information they need to provide, the more you can sustain their interest in completing your transaction.
So, shorten your sign-up forms as much as possible. Remove unnecessary fields and ask only for the most relevant information.
Let’s say you have a pop-up inviting customers to subscribe to your email newsletter. Depending on your intent, you most likely only need their names and email addresses. Some stores even ask for the latter only. Limit your fields to one or two.
For instance, rug company Floorplan only asks for your email address when inviting you to their mailing list:
Image source: Floorplan.
Interestingly, on the other hand, Milk Bar asks for your email address and birthday, so they can send promotions, discounts, and greetings on your special day:
Image source: Milk Bar.
By shortening your fields, you can ask for customers’ information without ruining their website experience — making your conversion efforts remain effective.
2. Simplify your business processes.
Similar to lengthy forms, complicated business processes frustrate and discourage visitors from continuing their transactions.
Simplify your website’s sign-up and other processes.
One way is to opt for transactions with one (most recommended) or as few clicks as possible — whether it’s scheduling appointments, paying for their bills, reserving a slot for your seminar, signing up for a free demo, etc.
This strategy is particularly crucial for websites with several services offered. If this describes your store, ease your implementation of this tactic by using efficient platforms at the onset.
Here’s an example. If you’re an online healthcare provider, empower your patients to set doctor’s appointments and pay their bills through a client portal.
Use reliable practice management software for this. It has the necessary features and integrations for setting up self-service functions.
Another way to simplify your business processes is to shorten your checkout. Avoid requiring guests to create accounts to complete their purchases. Whether they’re members or not, focus on requesting information related to shipping, contact details, and their payment modes.
Leverage autocomplete features for repeatedly filled-up fields (helpful for repeat buyers). These include delivery addresses, names, and others. Doing so prevents customers from typing the same information for every transaction and improves their checkout experience.
Simplifying your website processes save time and effort for you and your clients. It also encourages them to continue doing business with your store.
3. Employ AI chatbots.
Installing chatbots powered by artificial intelligence (AI) on your website. They help boost conversions because they can do the following:
- Initiate asking if your shoppers are searching for something specific
- Greet visitors and tell them to chat anytime they need assistance
- Proactively introduce new information, product releases, blog posts, promos, and other appealing offers
- Gather intelligence and understand customer behavior
- Store relevant data and use these to personalize messages and offers
- Reply immediately 24/7 with human-like responses
- Remember their past dialogues with the visitors accurately.
First-time visitors, window shoppers, and purchase-intent customers assisted by AI bots can quickly find what they need from your store. As a result, they can make purchasing decisions much faster.
Here’s how Solo Stove’s AI chatbots converse on its site:
Image source: Solo Stove.
The bots stand ready to assist shoppers with any concerts regarding shipping, in-store products, order status, and more.
Like Solo Stove, use AI chatbots for customer support, sales conversations, lead engagement, and conversion-intent activities on your site.
Integrate your chatbots as well with appropriate software, such as customer service tools, AI-powered lead nurturing platforms, etc.
Doing so enables you to manage your chatbots’ customer interactions, gathered contact details, executed campaigns, and performance analytics in one place.
4. Use attractive call-to-action (CTA) elements.
CTAs are pivotal in increasing your conversions. Through them, you tell customers what you want them to do for your business. Is it to buy, sign up, explore your products, etc.?
If you don’t invite them to do something, they’ll be less active in responding to your income-generating offers.
Propel them to act by displaying attractive CTAs.
For instance, you can use bright hues matching your branding for favorable options. This tactic grabs people’s attention and compels them to click it. If you’re presenting a negative choice, display it in neutral shades.
Here’s how Barron Designs exhibited its banner CTA with a bright blue “Shop Now” button:
Image source: Barron Designs.
You can also use arrow cues pointing to conversion-intent CTA buttons. Doing that directs visitors’ eyes from your text toward favorable responses and compels them to click accordingly.
PetPlate shows a perfect example, inserting an arrow in their CTA button text:
Image source: PetPlate.
Finally, you can use “Yes” and “No” choices for your CTA buttons. These serve as psychological triggers compelling them to commit and take your offer.
Search Engine Journal illustrates the technique in this way:
Image source: Search Engine Journal.
Once you have applied these techniques, you can split-test different versions to check which one converts better.
Use automated A/B testing platforms alongside your sales tracking software and other robust ecommerce tools. Doing this lets you easily evaluate the CTAs’ effectiveness and contribution to your conversions and sales performance.
Once the results are in, adapt the better-performing CTA and content material, and modify the design over time with the same tactics.
5. Show beautiful, convincing promotional videos.
Did you know that 72% of online shoppers decide to purchase a featured product after watching its video?
It’s true. That’s how powerful videos are in stimulating and convincing people to give in and take your sales offers.
To leverage the power of videos, film in high-definition (HD) resolution and use stunning effects. Speeding up a video is one example.
Suppose you sell automobiles. You can produce videos with illusions of speed on scenes showing your car moving along highways. Then publish it on your website banner and product pages. This excites and wows your viewers, making them consider buying it.
Note: you can also post your professionally edited videos on social media platforms, including any virtual communities joined or created, and lead followers to your site.
Be sure to adhere to any applicable content rules and insert correct hashtags to increase your post’s visibility. Doing so also lets you continue promoting your content and engaging followers and avoid getting shadowbanned.
It’s time to optimize your site for maximum conversions
Optimizing your site’s performance for conversions isn’t rocket science. With these actionable tips, you can readily modify website elements and install robust technologies to transform visitors into paying buyers.
Along the way, study your performance and improve accordingly. If the positive results aren’t happening as fast as you hope they would, repeat that process. Don’t give up too easily and allow your conversions to grow gradually. In time, you’ll reap the rewards you worked hard to earn.
