Do you want to boost your website by adding a blog to it or do you want to start publishing articles on the Web? Whatever your project, to stand out in the blogosphere and be competitive, you will need to publish quality content. You will discover here, how to obtain a successful blog.
1. Define your editorial line on your blog
First of all, you have to define the target of your blog. Knowing who you are writing to is important, as this will determine how you write. How old is your audience? What is his profession? Do you speak more to adults with children or to students? Are you addressing business leaders who need to relax or seniors in need of activity? Ask yourself what story you are going to tell and what tone you are going to use. If you want to have a successful blog, your target audience must find themselves in what you are going to express. Next, you need to know what goal you are aiming for. Would you like to help with the referencing of your site, acquire a lot of traffic to increase your notoriety or try to make your approach profitable on the Web?
2. Organize to aim for a successful blog
If you embark on this adventure, you will have to provide regular work. Once you have defined the objective you are pursuing, you will need to organize yourself to successfully achieve it. Define your needs and possibilities in terms of frequency and plan your publications. Make an editorial schedule with a table in which you will indicate your topics for upcoming publications and your deadlines. Always have articles ahead of time in case you can’t write at some point. It is essential to maintain regularity in your posts. If you have chosen to distribute your articles once a week, on Wednesdays, you have to stick to it. Meet your readers. There’s nothing stopping you from making additional posts for special circumstances, but never miss posting your scheduled posts.
3. Publish quality content to gain readers
Writing in impeccable French is the first condition for obtaining a successful blog. Indeed, nothing is more unpleasant than reading an article strewn with spelling mistakes. Poorly written texts will severely penalize your brand image. Knowing how to write well is one thing, but writing for the web is another. We must not forget that the Internet user is in a hurry. He is very busy, so his ability to concentrate is weak. Take care of your introduction, because if the reader has arrived on your page, you must not let him go. That’s why you have to hang it. Make short sentences with simple words. Structure your article: a dynamic introduction, well-defined parts, possibly with sub-parts to air your text and a conclusion. If you asked questions, answer it! The user must find what he came looking for. And don’t forget to cite your sources, preferably reliable sources.
4. Optimize SEO to boost your site
Being visible on Google means being on your first page of results. Very few Internet users consult the second page. Suffice to say that if you are not in the top 10, there is no point hoping to be at the head of a successful blog. For this, you can of course choose to advertise to be well positioned, but as soon as your advertising budget is exhausted, you will return to Google’s page limbo. You can also opt for natural referencing and for this, several points are important.
First of all, it is essential to use HTML tags in your text. These are particular signs that allow search engines to decipher your article. It must be well organized, with these famous tags (or intertitles) well written. It is also necessary to add keywords, directly related to your subject.
Also make internal mesh, that is to say add links that refer to another article of your blog, or to a page of your site, when it is relevant of course.
Inserting images is also an asset to position yourself well. Be careful, however, that their weight is not too heavy, because this will slow down the loading speed of your page and search engines disadvantage sites that take too long to load.
Do not forget to add sharing buttons, because to gain notoriety your article will have to be present on social networks by a professional social media verification agency.
The choice of your title is decisive. It is he who will appear in the results of Google. Put yourself in the user’s shoes. What will he type in the search bar to “fall” on your page? Include his request in your title!
Finally, you can monitor the positioning of your blog with tools like Google Analytics and Search Console that estimate natural traffic.
All this is a sketch, because this part is very technical. It may be useful for you to go further, because SEO is essential for a successful blog. For that, check out this article on WordPress SEO. If this aspect seems too difficult for you to master, the solution is to entrust this work to a web editor.
5. Retain readers to have regular traffic
You have succeeded in bringing Internet users to your blog, do not let them leave without obtaining their contact details. Offer them a newsletter or offer them a white paper. It is important that you can create a list of addresses to be able to relaunch your visitors. Always give an opening to your readers or customers. They got to the end of your article because it was fluid and well-structured reading. And if they have found what they came for, they must also want to come back.
You now know the essential steps to create a successful blog and you also have the tools to deepen your approach. You have understood that search engines love evolving sites that present quality content. It is precisely this quality that will make you stand out, because the competition is great on the Web. You have seen that you could call on a professional to assist you in your approach. And why not consider training to learn how to write content on a blog?
