Being a physician with a private practice can definitely be a challenge—for more reasons than one.
First of all, when you go through medical school, you’re not necessarily taught the types of skills that’ll help you to succeed from a business perspective in the context of running a private practice.
But secondly, the business landscape presents a different set of challenges than the physician’s landscape.
As a doctor and a trained medical professional, you’ve been taught to address a certain range of problems—and you have the skills to meet those problems with solutions.
But in the business world, it’s kind of a different ballgame.
So in this blog post, you’re going to learn some common sense keys to doing well as a physician with a private practice—so that you can put those high-value medical skills to work without allowing the challenges of running a business to undermine your valuable efforts.
Let’s dive into it.
1. Prepare For The Future
Preparing for the future is absolutely critical to succeeding in a big way as a physician with a private practice.
And this means a lot of different things.
This could mean putting some money away in savings to help you overcome market downturns and difficult economic climates in the future.
This could mean making sure that you have benefits, like physicians’ disability insurance, that’ll help you to navigate difficult times should they arise in your life.
Making sure that you have a good accountant and a good lawyer is also crucial to this process.
It’s really all about sustaining your business for the long term, and preparing for disaster—just in case it ever rears its ugly head.
2. Make Smart Business Decisions
When it comes to running a business, the main thing you’ll want to focus on is making sure that more money is coming in than is flowing out.
In other words, you want your business to be cashflow positive. You want to make sure that the income brought into your business is not only covering all of your bills and expenses, but also earning you a profit at the same time.
This is an extra challenge that you don’t necessarily have to worry about when you’re working at a hospital—but that becomes a real and important issue when you’re running your own private practice.
3. Take Customer Service Seriously
As a physician, you’re equipped with some serious high-value skills that many people are going to need.
However, it’s also true that you’re probably not the only physician in town.
For this reason, making sure that you take customer service seriously is actually a critical issue.
When customers have a good experience with you, there’s probably close to a 100% chance that they’ll come back again in the future.
You have the power to create an amazing customer retention rate as a physician with such in-demand skills.
However, if customers have a bad experience, they could very well try to find care at a different office next time around–and this could hurt your bottom line in the future.
4. Be As Professional As Possible
It’s always crucial to make sure you cross your t’s and dot your i’s when running any sort of business.
But this is especially true when you’re running a health and/or medical-focused business.
Make sure to follow all of the proper legal protocols.
Make sure that you’re taking care to file the right types of paperwork, and to keep that paperwork secured according to all of the applicable privacy laws.
Make sure that you’re running your business by the book, and not cutting corners to save on costs or time.
This stuff is really important to the future longevity of your practice.
5. Become A Marketing Expert
You might be amazed at how much business you can bring through the doors of your practice if you start deploying some marketing skills and learning about the field of marketing from a business perspective.
For example, learning how to advertise, how to leverage social media for attention, and even how to execute successful content marketing online (as well as local SEO) can actually do you a tremendous amount of good and create some serious business traction for a business that’s capable of bringing as much value as yours.
Not everyone can start a physician’s private practice.
This gives you leverage.
And in order to maximize it, you’ll want to make sure that you’re marketing for now and for the future.
Conclusion
Hopefully, this post has helped you to understand some of the most important steps that you can take to ensure success as a physician running your own practice.
Hey, you can do it.
We believe in you.
All that’s left is to get out there and make it happen.
Good luck.