When you think about social media, what all platforms will come into your mind? As a social media expert, you probably manoeuvre almost all the most prominent social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snap chat), along with the other handful sites.

But in reality, social media is much comprehensive than the top social media and media sharing networks. When you research into deeper form, you’ll realize various other social media networks that people used for their different purposes.

As social media platforms fabricate a magnificent opportunity for you to connect with interested leads, it is indispensable to understand the different types of social media available to explore in a broader manner and get utilized from it.

As a social media agency in India, we have been privileged to develop various campaigns and other promotional content strategies for various small and big organizations; thus, they gained new leads and more exposure in the digital world. 

Now let’s understand the different categories of social media where you can expose new ideas and capture more audience effectively:

1. Social Networking sites:

One of the most commonly used social media is social networking sites. Such types of social media are used to connect with individuals and brands on the web. They also help your business with branding, social awareness, relationship building and conversion.

Many people call social networks “relationship platforms” because they allow people to build relationships. These platforms focus on sharing knowledge, share information, photos, videos, and more through these sites to the people.

Let’s have a look at the top 3 social networking sites:

Facebook:

With almost 2.5 billion monthly users, Facebook is one of the largest social media sites in the world. Facebook has gained popularity, especially of users aged between 12 and 34 years within a short period. 

Twitter:

Twitter is the second widest Social Media network, with more than 340 million active users monthly. Unlike Facebook, Twitter’s reach has increased over the past couple of years, making it an excellent place for leaders and industry influencers to share their knowledge. 

Instagram:

With roughly 1 billion active users, Instagram is one of the most popular Social Media sharing networks worldwide. Instagram offers various campaigns, advertising options for your business to reach people, expose new followers and sales.

2. Image Sharing sites

Image sharing sites are one of the most emerging sectors in the social media platform. In this digital era dominated by visual brands, visual elements have almost become a top priority for modern brands.

Media sharing platforms like Instagram and visual messaging apps such as Snapchat exploded in popularity in recent years. 

As it encourages user-generated content, you can run different campaigns and other promotional activities through these sites. Moreover, brands receive overwhelmed responses through these sites.

Pinterest:

Pinterest has over more than 250 million active users that utilize this visually concentrated site. The significant advantage of Pinterest is that it helps to decrease the number of steps from discovery to conversion, making it easy for people to get straight to the source.

3. Video-Sharing sites

Video-sharing platforms like YouTube, Vimeo made it be publiciz across different age demographics, making them the perfect option for most brands. Moreover, as many people are visual learners, their platforms provide brands with another course of action to reach people with their message. 

YouTube:

With an excess of 2 billion monthly users, the enormous growth of YouTube gives a new way for the video-sharing platforms. Before the launch of YouTube, there are only limit options available to promote on social media platforms.

YouTube made it possible for consumers with a web connection to post videos within a short time and publish it worldwide within minutes. The primary reason which attracts the audience is their simple interface and accessible mode of usage.

TikTok

TikTok may not be accessible in India anymore, but its popularity around the world is at high.  Lip-syncing videos have become a craze today, and TikTok played a significant role in attaining that goal. 

4. Social Shopping Networks

Social shopping networks mould E-Commerce appealing by adding a social element. Nowadays, most social media platforms have some aspect of E-Commerce tied to them. 

Social shopping facilitates consumers to stay on their favorite brands and make purchases. In fact, social shopping operated well for businesses, helping them drive sales by using social media as part of their marketing funnels.  

One of the primary reasons behind the increase in sales in the digital platform is that it gives the customer an integration of both the social and shopping experience in one place, which helps them in more engagement.

Social networks such as Pinterest feature “Buyable Pins”, and Instagram provides call-to-action tools in the form of “shop now” buttons offer customers a different experience also enables them to do their shopping in a more accessible format.

5. Content Curation sites:

Content curation is the assembling and online presentation of content related to a particular theme or topic. Some sites provide original content, whereas others reproduce the original content in a new format.

These sites are generally operated by individuals or small groups of teams. Moreover, collaborative curation is known as social curation.

It’s been stats that 400 million users stick to Pinterest each month for the goal of DIY ideas, recipes, blogs, products description they’re attentive in. As 95% of the top searches on Pinterest don’t point out a specific brand, this is an excellent platform for lesser-known brands to visualize their products in front of the user who wants to find them. (Source)

 Conclusion

Now, I hope you got clarity about the various social media sites and how to utilize them efficiently, grow reach, get more leads and increase revenue.

With these broader forms of available options, you can find the right suitable social media adaptable for business to meet your needs. Still confused? Connect us anytime. Our experts will guide you to pick out the best adaptable social sites for the growth of your business.