TikTok became one of the most popular social media platforms in 2020, with 1.5 billion downloads on both Google Play and the App Store. If your small business isn’t already leveraging this platform, it is about time that you create an account and start creating content.

But how can you come up with excellent TikTok video ideas? There is good news! Because this is what this post covers! TikTok offers a more upbeat, entertaining, and musical feeling than other social media networks.

Even big brands that have a serious brand tone make TikTok work for them by showing the softer, lighter, funnier aspect of their business. In fact, according to the TikTok brand marketing report, 80% of the top-performing videos on TikTok had background music, with upbeat music taking the lion’s share.

You can always publish short inspiring videos, but the content niche that performs best on TikTok is usually something between entertaining, charming, and goofy. However, if you are a small business looking to expand your marketing on TikTok, it may seem daunting at first.

But, with a carefully crafted approach coupled with the right ideas, you can very well enjoy the advantages that the platform entails. Here are 5 powerful video creation ideas for small businesses that work best on the platform.

Top 5 TikTok Video Ideas

TikTok is teeming with content, and to make your video stand out from the rest, it is essential that you have the right approach. Small businesses usually don’t have a huge marketing budget as compared to big and established brands.

This calls for a bit of creativity in the methods deployed to garner as many eyeballs as possible. Here are the top 5 video ideas for small businesses who are looking to up their marketing ante on TikTok.

1. Leverage the Power of TikTok Challenges

TikTok challenges are a terrific method to come up with fresh and exciting measures to enhance your business. However, you should not participate in every challenge that becomes popular.

Participate only if you really have anything to contribute or if you believe there is an intriguing method to tie in your company or your profession.

For example, suppose there is a dancing competition. You’re undoubtedly aware that TikTok is teeming with them. If you’re a dance instructor, this is a great way to promote your business. You do not, however, have to be in the dance business to create dance videos.

Maybe you’re a self-help guru who wants to demonstrate how dancing can be therapeutic. Maybe you’re a stylist who wants to show off some of your carefully designed costumes. Dance competitions may be a great method to do this!

TikTok dancing videos may not be appropriate if you are a lawyer, a dentist, a real estate agent, or someone regarded for being more serious and dependable.

2. Hop on the Slo-mo Trend

If the job you perform is really quick, why not slow it down for others to experience the process step-by-step from a new perspective? Slow-motion videos have the potential to capture people’s attention and seamlessly stand out from other videos.

For example, suppose you operate a coffee business. You could make a short slow-motion movie of cream and coffee combining. If you’re an artist, you may demonstrate some of your work in slow motion. This is a very powerful way to grow social media in business. 

I’ve seen professional photographers display slow-motion images of birds or flowers flowing in the wind. They’re stunning!

Just bear in mind that TikTok videos are designed to be brief and to the point. Simply showing folks a taste of your work or process can pique their interest in seeing more of your videos in the future!

3. Before & After videos

People like seeing the progression of people, locations, initiatives, and so on. Assume you own a clinic that assists clients in losing weight. You might simply make videos depicting your patients’ journey (with their written authorization, of course).

If you’re a hairstylist, you can demonstrate how different your customers appear before and after they get their hair trimmed and styled. The same is true for surgeons, dentists, dietitians, and other professionals.

Do you like to bake? You can display the “before” (all of the ingredients put on the counter) and the “after” (the final product). I’m sure you could show off what you do in a before and after TikTok video. Simply be creative!

4. Create Time-lapse Videos

Some procedures take an eternity, and viewing them in real-time is tedious. So, why not expedite the process by filming a timelapse video?

People adore them! Consider how you can demonstrate what you do in your day-to-day professional life in a more fascinating manner.

Assume you work as a vehicle detailer. Demonstrate the whole procedure at a much quicker pace, then slow it down at the end to show them the final product.

You might do something similar for gardening, painting, cooking, and so on. Using time-lapse, you can virtually show off anything time-consuming and make it intriguing.

5. Create Behind the Scenes Video

People like peering behind the curtain to see how exactly things are done, so why not make a behind-the-scenes film that showcases your process? Perhaps you’re a potter or a music producer. Perhaps you work as a bartender or a dental hygienist.

With a little imagination, you can create a fascinating behind-the-scenes video that shows people how you do what you do.

You can also create a short video in which you teach your followers how to accomplish something or give them advice. But make it entertaining by including background music and special effects, and don’t be afraid to be a bit goofy.

Conclusion

Giving back to your fans is always a good idea. Organize a product giveaway by urging people to create a video with an on-brand hashtag or to mention their friends in your video – anything that increases your exposure.

Then choose a winner. These are just a few ideas to get you started. TikTok is a terrific platform for being crazy and creative, so let your imagination run wild and have fun with it!