Social media is the most popular digital marketing trend that needs no introduction – around 83% of marketing specialists consider it a part of their digital marketing campaign. It is the best way to interact with the target audience and grow the business. Plus, it is creative and fun!

However, framing an efficient social media strategy can sometimes be a hard nut to crack, especially when there is a lot to do in a little time. In such a case, you may lose your productivity, or in a worst-case scenario, an opportunity to develop your business.

But fret not; there are ways to keep it simple.

Here are the 5 best tips to simplify your social media strategy and win over the target audience. Keep reading!

Focus On The Right Platforms

The ultimate goal of social media marketing is to reach the maximum audience and engage with them. Choosing the right platform helps you expand your reach with minimum effort.

The choice of social media platform depends on the type of your audience and their location. For example, there are 53 million active social media users in the UK, with Youtube being the most preferred social network among them. 

Also, make sure to focus on the platform with higher ROI, especially if your central objective is to grow your sales. The key is to track the numbers while looking at all angles of the ROI principle. If a certain social media platform gives you zero ROI, it’s not worth your time, no matter how great its usage is. 

Cater Content To Your Target Audience

If you understand what your target audience often looks for, you can easily stand out from the competition. 

Based on your niche, you should research the questions, doubts, and needs of your audience. Make a list of them and create content that answers those questions and captivates the interest of people.

Think of gaming platforms as an example – they always focus on sharing the feature updates and playing tricks that educate gamers and excite them to take action. For example, Andar Bahar, a popular Indian card game, has spread its reach towards the shores of various countries with its fun and easy-to-understand playing tactics on YouTube. 

Leverage Every Piece Of Your Content

Do you often struggle to find new ideas for your social media posts? There is no need to stress your mind, as there is an effective solution! The trick is to reuse your existing content into other formats that social media supports. 

You can repurpose your blog posts into short-form social media messages, carousels, or videos. Besides, you can convert an article into a slide deck with Keynote or Powerpoint and then share the deck on Slideshare. That deck can further be used as the basis of a video for YouTube or Facebook live video. 

Use Social Media Management Tools

You may already know about social media management tools. But if you’re not using it, there is no better time than now to start. 

Tools such as Hootsuite and Buffer, CoSchedule, and SmarterQueue link to your social media platform, allowing you to schedule posts, tweets, and messages in advance. They save a great deal of time, making social media management less hassling. 

Invest In Training

Learning is a persistent process! Even if you are a pro at social media marketing, you should still invest some time learning new techniques.

Good News: There are myriads of training courses available online – both paid and free. By signing up for the relevant course, you can boost your technical know-how of the platform and learn to work smart. 

Bottom Line

Indeed, social media marketing is fun, but it takes a lot of time to prepare strategies for customer engagement and growth. Sometimes, it may be mentally exhausting. But that’s possible because you are working hard, not smart.

If you want to top up your social media game without struggling for long hours, choose one or more of the methods above. They are tried and tested ways to bring efficiency to your social media marketing process. 

Go ahead & make a cut!