1) Consistency On Key Platforms

The social media networks available to you as a business owner are almost endless. However, you need to choose the right ones based on your target audience and user personas.

Once you have decided which social media platforms you want to use, it is important to stay active on these channels and post regularly. You need to engage with your followers and potentially win new customers. 

Publishing daily on social media, therefore, will help to establish your brand and position your business as a leader in the industry. You should plan and schedule content in advance with the help of a social media management platform.

2) Monitor Analytics

It is critical that real estate professionals continuously monitor and analyze their data. Social media analytics help you determine the effectiveness of your content. The data allows you to determine which type of content performs best, when to post, and which channels add the most value to your business.

Through social media analytics, real estate marketers can learn how to optimize their organic and paid strategies and future content to maximize results.

3) Educate Your Audience

Instead of bombarding people with advertisements of your properties, get educational. Buyers have a lot of questions, which you could answer via social media pages and handles. If you’re a realtor, you’ve gained a lot of industry knowledge. You can share this knowledge with your audience. You’ve also faced several challenges as a buyer. You can share your lessons learned from those challenges.

In addition to writing helpful articles and posting them on your blog and social media accounts, you can also create surveys and polls. In any case, offering value to your audience will get them talking about your brand and help you gain more exposure.

By using GetEmail.io, you can reach out to your target audience and prospective customers. You cannot build lasting relationships with prospects without getting them to consume your content, share with you their email address, and finally utilize their engagement.

4) Increased Engagement 

Social media platforms like Facebook and Instagram can help you develop and grow a community around your brand, but you must also make sure to engage with your subscribers and connections regularly.

Ensure you respond to comments on your social media pages as well as mentions. Engaging with your audience on social media platforms can help you gain their trust and generate exposure for your brand.

5) Video Marketing 

Adding videos to a company’s marketing program is a powerful way to get the attention of customers. Videos are more appealing than plain text texts. Approximately 83% of video marketers say that videos generate leads. Besides being engaging, videos allow you to get more creative, and also help your website rank high on search engines.

You can also use platforms such as Facebook, Instagram, and YouTube to gain more exposure and greater engagement for your live videos. Think like a prospective buyer when creating this content and be sure it adds value to them.