Magento is one of the most popular eCommerce platforms in the world, offering profitable opportunities for retailers and brands. The platform is open source but is supported by a commercial company and a large dedicated community of developers. Technically, the platform is unique in that it includes all critical business functions from the start.
Magento is very flexible with a large range of functions that allow you to get your online shop the way you want it to be. It is a safe and secure choice of eCommerce solution with many users who have complete freedom to design and create the content as they wish.
To be able to optimize your sales, there are built-in statistics in the system so that you can, for example, follow which campaigns have worked best, how many returns have been sent, or how many customers have canceled their purchases.
However, there is also a negative side. The most noticeable problem with Magento can be its slow speed so optimizing Magento configuration is crucial if you want it to run smoothly. Below we’ll share some tricks on how you can speed up your Magento store and achieve better performance.
Update Magento Versions
Magento is known to regularly release new updates, and every update adds to the platform’s optimization. For this reason, the first and most important step towards speeding up your Magento store is to make an update to its latest version.
If you’re still using Magento, make sure to switch to Magento 2 to speed up your store and make it perform better. Businesses have adopted Magento 2 since its launch in 2015 and have seen a huge difference in architecture, caching, and optimization. All of these improvements make it possible for websites on Magento 2 to be loaded faster.
Check Content Delivery Networks
Content Delivery Networks (CDNs) are a group of geographically distributed web servers that are designed to provide more efficient content delivery to a large number of users. CDNs benefit users and content providers by shifting the load of large downloads from a single server to several different locations. This is a major benefit when it comes to optimizing the operation of an online store. The main idea of using CDNs is to make the downloading of media swift. Downloading images, pictures, video files, and similar content takes the longest, and improving the speed of such downloads could be the first and most daunting task but it is essential if you want to achieve online store optimization.
You need to know that switching to CDNs will not instantly make your online store faster but those milliseconds will play a huge part in saving you time and money.
Optimization and Cache
When optimization and cache aren’t configured properly, your Magento Store might be slower than expected. Server and system requirements are the basis if you want to have a smooth-working Magento store. As a result, you should ensure that your website is running on a dedicated server or a VPS and not a shared one.
Once you’re certain your Magento running store has enough resources, go ahead and check the Varnish Cache. When you enable this, your Magneto loading speed will skyrocket.
Cookies Optimization
The majority of websites save cookies, which are pieces of information saved from the server on the computer or a mobile device of the user. They are necessary to personalize the user’s experience and they help remember authentication data, past activities, and user preferences.
However, it is important to know how to optimize saved cookies. They grow in time and size along with the website’s prolonged functioning. With every request, there are images, HTML, and CCS files that over time slow down the website’s functioning. One way to solve the problem with growing cookies is to allocate a separate static domain for saving them.
Choosing a Good Theme and Extensions
In the process of designing your website, choose a lightweight Magento theme that suits your style and ideas the most. Having such a theme is a huge plus to the loading speed of your pages, which will, in turn, lead to increased money venue.
Many users choose extensions without carefully considering their safety. They might contain errors, and affect the speed of your Magento store negatively. So, it’s highly recommended to choose tested Magento extensions for your online store.
Final Thoughts
You should never get discouraged when you see that your Magento store is running slow. With the abovementioned tips, you’ll be sure to speed up your Magento store and avoid losing potential customers.
These simple steps will ensure that your customers are satisfied when your store responds quickly, resulting in a positive impression and trust in your brand.
