Even though e-commerce is the most popular way for small businesses to reach their target customers, many people are still hesitant to start their own DTC business. They are afraid that it’s going to be too difficult or expensive. 

Well, you are right in thinking that starting your own e-commerce business is going to be challenging, especially if you don’t have a lot of experience in digital marketing. 

But this article will explain five great DTC eCommerce growth hacks that will make it easier than ever for you to get started. With that said, let’s take a look at five great tips you can start your own DTC eCommerce business.

1. Get To Know Your Audience

Before you launch your first product, you’ll want to get to know your customer base. It’s important to understand your customer’s pain points, so you can come up with a solution to their problems. 

By understanding your customer base, you’ll be better equipped to create the right products and solutions they need. This will also make it easier for you to create a custom eCommerce solution for them. And with a custom eCommerce solution, you can focus on what’s most important, which is your customer’s needs.

Ask yourself: What do they need? What aren’t they getting from me? Where do they go next? What do they need? After that, it’s time to build a product backlog, so you can start developing your business plan. 

To get to know your audience, you can: 

• Start by reading product reviews, especially those written by customers who have used your product. 
• Conduct online surveys to understand what problems your customers are trying to solve. 
• Join relevant Facebook groups to get insight into what problems your customers are dealing with. 
• Read product reviews to get a better understanding of what problems your customers are facing.

2. Build Up An eCommerce Platform 

Once you’ve gained some insight into what customers are interested in, it’s time to get to work building an eCommerce platform. This could be a website, an online shop, or an online store. The platform will allow you to list all of your products, accept payment options, and even keep track of your orders. 

With platforms like Shopify, you can create an online store that’s optimized for both mobile and desktop users. Just make sure that your online store is optimized for both mobile and desktop users to provide all your web visitors with the best user experience. 

3. Bandwidth Is The New Oil 

As a peer of a peer, let’s be honest here – bandwidth is king. When you are starting out as a small business, you probably wdon’t need a lot of bandwidth. But as your business grows, so will your need for bandwidth. 

You’ll want to find a place that allows you to host your website without a ton of hassles. There are plenty of hosting services out there that provide you with the right amount of bandwidth.  

4. Don’t Ignore the Potential of Affiliate Marketing 

If you are like many DTC eCommerce business owners, you might not have thought about affiliate marketing yet. But it’s not something to be afraid of and is one of the most effective ways of building a customer base. 

Affiliate marketing is a strategy that involves using influencers or people with large social media followings to promote your products or services so that they can earn a referral fee from each person who uses their link and actually makes a purchase.  

5. Be Open and Transparent

It’s important to go the extra mile to be transparent with your customers. This will not just make your customers feel content with your business, but it will also make you more likely to be chosen as a future customer. 

By being upfront about how much you are charging, what your shipping/return policies are, and what items you are offering, you build trust with your customers from the very beginning. This not only helps your customers understand what to expect from your store, but it also helps them make informed buying decisions. 

To Sum It Up

Now that you know how to start your own DTC eCommerce business, you should get started on the journey to success. With a little bit of effort and perseverance, you can make your dreams a reality. 

Get to know your customers and build up an eCommerce platform. Then, get to work promoting your products and services through social media, email marketing, and other digital channels. With these 5 tips, you’ll be well on your way to starting your own DTC eCommerce business.