SEO is an integral part of marketing that helps in increasing the site’s visibility for relevant searches.
If you want to make your website criterion for search engines & users, look at our best SEO tips, which can be helpful for the website to rank at #1.
1. Voice Search Optimization
For many years, users’ search for a good deal of information online has changed significantly. If you haven’t worked on voice search optimization yet, it’s time to fix it. It is ideal to hire the best SEO company in Melbourne that enhances the visibility of your website on search engines by applying proven techniques.
As we know that Voice search will affect search queries in 2021. In a report of dailogtech.com, in the United States of America, 55 percent of households will have their smart speaker by 2022.
In that case, if you are thinking to optimize for voice search, follow these steps:
- Selecting relevant keywords
- Create Persona-based content
- Design web pages that answer FAQs
According to the Forbes report, voice search improves user experience. As used broadly, search engines such as Google are focusing on voice search optimization. Google voice search points websites on top that load swiftly.
2. Mobile Optimization
Marketers need to know how important it is to make your site mobile-friendly, which helps a website in ranking.
SEMRush explains that by “2025, approximately 73% of internet users will approach the internet through mobile devices”.
Mobile-friendly updates by Google resulted in an important change in website rankings.
3. Google’s EAT Principles
Google has explained, “content quality is an essential factor for ranking on search engine result pages.”
In basic terms, content that satisfies the Google EAT principle will rank higher, whereas EAT stands for expertise, authoritativeness, and trustworthiness. These factors help figure out a web page has high-quality content.
Google practices its algorithms to present the best results to the users. Google Panda is an important SEO algorithm that ranks a website based on content quality. It rejects web pages from the index that contain low -quality content or plagiarism content.
RankBrain uses AI to view search queries that the public searches on Google. Google panda and RankBrain send spiders to crawl websites; thus, they show important and high-quality search results in the content at the top of the result page of search engines.
4. Featured Snippet
Google programmatically singles out the best answer from a third-party website and displays it in the featured snippet.
According to Ahrefs, “for a specific search query, almost 99% of web pages shown in the featured snippet already rank on SERPs’ first page.”
5. Image Optimization
According to SEMRush, “image optimization will play a prominent role in the search.” It means the images on the website need optimization. There is a need to use high-quality images, suitable images, and a proper label for your image file.
Include images to your site map as it expands into easier for spiders to crawl. Using alt tags will help crawlers to classify images easily. Google uses alt-text to explain the context from images.
A well-optimized image enhances web page rank and user engagement. Image optimization can help web pages show up in the image carousels on search engines.
6. Semantically Keyword
Semantically keywords are the analysis of a word and have a greater influence on website ranking. SEO experts link them to the primary keywords and help in gaining substantial traffic on the Search Engine Results Page.
You have a look at Google SERP for LSI keywords.
- Do not target keywords alone.
- Optimize content using topic clusters
- Select for structured data and choose your semantic keywords.
The process can also be done with the help of a comprehensive keyword. Many other techniques in digital marketing promote your business easily. Every business needs a different strategy, so there is a need to consult an expert SEO agency to promote your business.
