You must have heard about live chat. You must have used it even. It is the “Chat now” button available at the bottom of the page.
In this digital age, speed plays a primary role to lead in competition. Through chat support services, companies have acquired that speed to grab the customer’s sight who visits the website. Experienced Live Chat Agents chat with the customers and tackle the problems in no time. The customers feel confident while shopping with them and are transformed into a regular customer. Live chat services enable them to have real-time conversations with the agents anytime. It is 3*times faster than any other support channel.
This post lines down 6 ways in which live chat can help you grow your business.
1. Provide 24*7 customer service support
The best feature of live support chat services is 24*7 availability for the assistance. Around 52% of consumers want services to be available each and every time. They don’t want to wait for the doors to open and solve their queries rather they want their queries solved right now and right there. Live chat helps the customer to contact them instantly anytime. For example, you got confused about the pricing of the product at night; you don’t have to wait for the night to pass when you have chat support services available with you. You can contact then via chat and get instant responses.
2.Boost up sales
Live chat is the best customer service available today. Around 60% of the customers come back to website offering live chat support. A live chat study published, that consumers who utilize live chat are 3 times more likely to purchase online. Therefore, adding live chat to website will result in increase in conversion rate of 25%. As more traffic on website leads to more new customers and therefore, more sales.
3.Increase website credibility
While shopping from a physical store you can easily find out if the retailer is trustworthy or corrupt. Some people resist shopping from vendors they don’t know. There are many scam companies and fake online stores existing in the market. It is difficult to know whether the website is really trustworthy to shop or not. Live chat providers offer facility to the customers, so that they can directly converse with the buyer to build trust. Now, you have a person available on the other side to solve your discrepancies. It has filled the gap between offline and online shopping. It builds the confidence of the customer while buying, improves the sales and credibility.
4.Understands customer needs
The main motive of any marketing campaign or sales process is to understand customer needs. Although marketing campaigns sometimes lack to understand the needs of the customers. The biggest barrier is engaging with customers in real-time and gather feedback.
Live chat adds that real-time feature and helps in optimizing the customer experience. They interact and understand them better via one to one dialogue.
5.Convenient and cost-effective
There is no denying the fact that Chat support service is more convenient to users as compared to other service channels. Many people don’t feel ease to contact via phone calls. Live chat provides with instant access and easy to reach.
Live chats are nearly 50% cheaper than phone calls and email handling. Prior the arrival of live chat, agents handle one customer at time. Right now, agents can manage up to six customers at a time, depending on the complication of the issues. This has result in cutting down customer support cost and saving time.
6.Instant assistance
Before live support chat services, phones and emails were the options available to contact companies. Companies take few business hours or days to respond the email. Phone calls are so problematic while you listen to the automatic recorded voices, ‘press 2 to process, press5 to proceed and wait for 10 minutes.’ Also, many people just don’t like talking on calls. It took a lot of time contacting via both channels. But all these troubles got solved when the chat support services entered in the market. Live chat gives instant response to your messages and you don’t need to wait for the long replies. You just have to click on the blinking box on the right corner of the page for any queries. The rapid response of the live chat has helped in increasing the website traffic of many companies.Live chat is the cornerstone of every online store. If your company does not provide live chat support services, then you might be deprived of several benefits such as 24*7 customer service & support, boost in sale, increase website credibility, understands customer needs, convenient and cost-effective, instant assistance. To get the best chat support services just contact reputed company and grow your business quickly.
