The lotion is a cosmetic item that plays a vital role in our daily lives. No matter what is the gender and age of the customers, they love to buy this product. While purchasing this, they do not see the type and flavor of the lotion, but they consider the packaging. The customers are highly concerned about how the businesses are presenting this item. That is why it needs the hour to pay an equal amount of attention to the lotion packaging as your product. To captivate the target population in the first-ever impression, you need to design this packaging attractively. Here are some effective tips in this aspect that you might want to check out. 

Use of strategic colors:

The colors are a significant part of your packaging design; therefore, they must be chosen wisely. The selection of colors depends on the nature of your product and parent brand theme. Various colors speak differently and convey a unique message to the target audience. You must determine the psyche with which the selected colors are associated. For instance, the red color signifies youth, passion, and love, while the green is known for calmness and is mostly associated with nature. Incorporate those colors in your custom lotion boxes design that highlight your brand theme and complement your product’s nature well. You can use the CMYK color method if you are going for full-color print as it is the best option for this purpose. However, if you want a greater color accuracy while opting for the single-color, then the PMS color method is great. 

Get creative with typography:

When specifically the presentation is concerned, you just need to keep track of how elegantly your text and graphics are oriented. The correct type of typography used on the lotion packaging boxes can elevate the customers’ experience and increase the perceived value of your cosmetic item. One of the most working tips in this regard is to select the font size according to the target population. If it is elders, you need bigger fonts, while average-sized fonts are best for adults. The font size is an important factor in determining the readability of your printed work.

Another significant thing which you must consider is the font style. It must be appropriate so that the printed work does not look too spaced or too congested. The font styles such as script, handwritten, sans serif, etc., are good to go in this aspect because they help maintain the readability while looking elegant. 

Up your game with window boxes:

Having a look at the product before buying it is what every customer desires, and if you can do that effortlessly, why not give it a try. You can make use of die-cut technology, which will help you in making a transparent window. This is your choice to induce this window; it could be at the top of the forefront of custom lotion boxes. This technique is efficient for giving a highlight to your cosmetic item due to which the customers can see it from a distance at ease. Moreover, you can also customize this transparent window in different shapes and designs as per your needs to further enhance these boxes’ appeal. 

Captivating artwork:

As a business, you might want to look creative in the eyes of potential clients. This can be done by imprinting beautiful work on your lotion packaging boxes. Exclusive artwork and fascinating texture have the potential to captivate the buyers’ interest in your valuable cosmetic item. So, think about the illustrations that can hook the attention of people instantly. Colorful graphics are an excellent choice in this respect because they get wide popularity among the people. Images of your cosmetic item that are of high resolution can be imprinted on these boxes’ glossy surfaces. Moreover, you can also add pictures of some celebrities who are your brand ambassadors and quite famous among the target audience. It is a great technique to generate word of mouth about your packaging. 

Tempting shapes and designs:

Tempting shapes and distinctive designs are what allures modern-day customers the most. As the custom lotion packages are made from cardboard, which is a flexible material, you can mold them in any way you want. These boxes are mostly seen in a cuboid shape, but you can have them in any shape of your choice, such as tetrahedral, octagonal, cylindrical, etc. Another idea is to customize them according to the themes of some individual events, such as a heart shape for Valentine’s Day or a ghost shape for Halloween. 

Embossing and debossing:

Embossing and debossing impart a premium and neat look to your custom lotion packages, which then impact the target audience. This is a great idea as it signifies the extra care you have provided in making your packaging boxes for the cosmetic product. An embossed or debossed logo, for instance, will pop and allow it to stand out on your box. The target population will remember this stand-out logo for a longer period, which will help you build a brand identity. Furthermore, this texture helps increase the visual appeal of your box, which is a great thing to entice the buyers in the first impression. 

A personal touch is always appreciated:

The lotion is a luxurious product that is loved by many people all around the world. Your custom lotion packages’ ultimate success will depend on their finishing irrespective of how beautifully you have designed them. For a decent personal touch, the glossy coating is a great option. It will make your boxes more lustrous and shinier. To impart a dullish yet attractive look to these boxes, matte-finished lamination is an excellent choice. Furthermore, the textured coating can also prove significant in enhancing these boxes’ prominence in the market.  If you want to make your lotion packaging remarkable and unique, use strategic colors. Do not restrict your approach to the colors only but also extend the customization to the shape and designs. Embossing and debossing are great techniques to improve the visibility of your packaging. Apart from that, excellent coatings also prove beneficial in this respect.