Digital marketing is a vital part of any business strategy and experts claimed that it will become increasingly critical in the coming years. Unfortunately, some businesses, like tree service companies, lack digital marketing in their business strategy. With millions of people using Google and social media platforms, like Facebook and LinkedIn, your tree service company might be missing out on plenty of opportunities. 

If you are struggling with marketing your tree service online or in need of an effective new lead generation strategy, then it is time to step into the world of digital marketing. In this post, we rounded up a few helpful digital marketing tips to kickstart your campaign and see results. 

1. Optimize Your Tree Care Website

Search engine optimization (SEO) is an inseparable part of digital marketing. With millions using their mobile devices to browse the web, you should consider the responsive features of your website. Unresponsive and unoptimized websites for mobile search can mean losing more than 60% of your potential customers. 

Additionally, make sure that the loading speed of your website does not take longer than 3 to 4 seconds. Slow-loading websites often result in increasing bounce rates, which can be devastating to your conversion. Optimizing your images and headers to ensure that your content does not slow down on the loading times. To ensure that all elements of your website are properly optimized, an SEO agency in Brampton can help.

2. Know Your Local Competitors

One of the key factors to creating a successful marketing campaign is knowing your local competitors and analyzing their marketing strategies. Performing a local organic search on your services enables you to check your standing on the search on your services. 

Also, check on the local providers, their websites, and their social media presence. Make a comparison of your website, services, and pricing against your local competitors to check the areas that need improvement. 

3. Set Up and Optimize Your Google My Business Listing

It only takes a few minutes to set up your Google My Business (GMB). This allows your company to appear in the local listings when a potential customer searches for “tree care near me” or “trees for sale in Mississauga.”

Here’s what to include in your GMB listing:

• Register with your business’ actual name – Some companies try to add extra keywords related to their services, hoping to appear on top of the list. However, this strategy will only make your business harder to find. Be sure to use your actual company name when registering your business and ensure that your registered company name is consistent across various marketing materials and platforms. 

• Address – Do not use P.O. boxes or virtual offices as it can result in significant damage to your visibility. Instead, use your real address. If you are using your home address, you can always hide it from searches since they can only see your service area. 

• Phone number – Avoid using a tracking phone number. 

• Relevant categories of your business – If you offer other services, such as pest control and trees for sale, be sure to include them in your GMB listings. 

• Photos – Adding images can help your potential customers recognize your company and your brand. Showing photos of your team in action makes you more relatable to your customers and connects them with your team.

• Service areas – Make sure to include all your service areas, not just your ideal ones. Once you have established your business, you can always constrict your service areas. 

• Hours of operation – Listing business operation hours helps customers know when they can reach you for an appointment.  

4. Create Engaging Blog Posts

With today’s super fast and reliable Internet plans in Saskatchewan, people can easily search for helpful information online. Creating relevant, valuable posts helps you position yourself as a trusted and reliable source for your target audience. 

As a tree service company, you can provide your target audience with some helpful tips on taking care of and maintaining the health of their plants or trees. Sharing this information not only helps your readers but also encourages them to hire your services. 

While being consistent in your blog posting habits is important, the quality of the content remains a top priority. Even if you do not post too often, be sure to focus on delivering quality blog posts. Posting a single valuable blog once a week is always better than publishing 5 mediocre ones. 

5. Create a Social Media Presence

Social media marketing enables you to establish a connection with your target audience and build your brand without breaking the bank. However, many businesses, including tree services, expect an instant return on their investment when advertising on Facebook. Like other forms of marketing, a good marketing strategy takes time and some trial and error. Nevertheless, social media platforms are an excellent, cost-effective way to expand your network, obtain positive customer reviews, and showcase the unique value proposition of your company.

6. Use Videos and Visuals

People looking for information respond better to visual content. Optimizing informational videos on YouTube enables you to rank easily for tree care-related services. Infographics is another effective visual tool that attracts more readers and delivers your ideas to your target audience. 

7. Employ Email Marketing

You probably would not make sales every day throughout the year. The seasons can affect the saleability of your services, such as trimming and pruning. That is why you need to ensure that your brand remains in the back of your customers’ minds whenever they need an arborist.

The best method for this task is email marketing. Not only it is personal, but it can help promote your business offerings, boost sales, and keep your schedule busy. You only need to compile the email addresses of your customers and initiate an automated email campaign to keep your clients updated, even in the off-season.

Building a successful tree service business is not an easy task, but digital marketing can help make your business thrive and stay in front of your target audience whenever they need your services. Unlike traditional marketing, digital marketing is a more effective and cost-efficient option that can drum up your business. Whether you are a tree pruning specialist, arborist, or tree farm owner, you can easily connect with our potential customers more than ever before.