INTRODUCTION:

There are many factors that have a great impact on your app’s ranking in the app stores, with the key influencer being downloads and engagement. Downloads are very obvious, but engagement is a combination of the numbers of daily and monthly or even yearly active users: the average number of times each customer opens your app each month or till an extent, along with how much time they spend in the app. Engagement correlates with the features of your app: nice features that are favourable for users leads to higher engagement.

Design an Intriguing App Icon

The app icon is the first thing a web user will see when he/she is surfing for apps to download. This is why to catch the attention of clients it is imperative that you have an icon which is captivating an eye-catching.

Work on Name and Description

As an app developer, you do not want people referring to your app as “this thing on my phone”! Rather, you’ll want people to address your app by it’s given name, right? So naming your app right should be one of the most vital ASO tips 2019, to follow.

To do this, opt for the following:

Keep the app name simple, melodic, easy to spell and short.

Try and opt for a name that reflects why your users should click and download your app. (in short make it pertinent to your niche)

• Make sure to do extensive research and select names that are not in use. You don’t want to be labelled a copycat or worse face a lawyer for copying app names.

• Boost Social Media Overreach

• Social media is the voice of today, and this is why app store optimization tips suggest that it is essential to use these platforms for building your app’s attribute. However, how to do this? Simple, find out your app’s personality by personifying it!

Eye Grabbing Visuals to the Rescue

Be it website content, an app or a product no one can deny the importance of eye-catching visuals for garnering the attention of customers. Along with a good description and name, an app also requires engaging visuals like screenshots, images or videos. An amalgamation of all these together helps highlight your app’s most useful features, which will boost downloads.

Here are a few tips to input photos and videos in an engaging manner:

• Insert screenshots that describe various features of your app in use.
• Incorporate captions, arrows, explanations, which can show your users how the app works effectively.
• Coax your users into believing that your app will offer better ROI to them over your competition.

Smart App Marketing

If you have money in your hands and is not subdued by budget constraints then do not be a pauper when it comes to app marketing. Now, in normal cases, the turnover time for any app marketer is around a month. However, to make sure your app is downloaded frequently the app store optimization tips suggest that marketing should be fit into a tinier time frame.

Thus, adhering to your budget work to spread your marketing over the most popular channels, which has the most target audience. Some of these are:

• Websites like Digg and Reddit
• Content marketing
• App directory sales
• Relevant blogs and magazines
• Sms marketing
• Email marketing
• Social Media

Request Reviews

Positive reviews from web users are equivalent to your app’s download rate growing exponentially. This is why to ensure that your app has valuable testimonials attached to it. However, try and avoid the implementation of fake reviews to make your app seem convincing. Too much of these will lead to the app store discovering your tactic and suspending your app altogether.

Sculpt the Keywords

An integral part of optimizing your app for the store is making sure the app is optimized for search engines too. To do this the key is to sharpen the keywords.

Pro tip: do not simply use a keyword because it has a high search volume, but rather make sure it is related to your user’s needs.

Pick the Correct App Category

One of the most crucial things to keep in mind for app store optimization is selecting the correct app category. To do this the best option is to take the assistance of a digital marketing company and study the market thoroughly before strategizing your marketing procedure. Remember your goal is to make sure the app gets better ranking over your competition.

Focus on the Audience

To ensure that your app is being downloaded frequently it is also important to have an insight on who is using your app. This is where analytics come in! These analytics help you comprehend the user behaviour from download to deletion. The most utilized analytics of today is Google’s Universal Analytics.

CHARACTERISTICS:

• Events: Create funnels, witness user paths, describe events.
• Audience: The web user’s demographics, interests, personas etc.
• Usage: User sessions, active users, retention, frequency and more.
• Technical: Information on carrier data, device info, facts on bugs and errors and firmware versions.

Update More and Prevent App Crashing

Any popular app offers periodic update options to customers bringing something new to the table each time. This is very important! Consumers today want to invest in apps that bring the best features to them.

This will prevent your app from crashing and thus, you can offer your customers optimal user experiences. On this note, thus, wrapping up the 10 most effective ASO tips 2019 for new developers.

So, work to incorporate these tips into your app optimization strategy and watch your app get downloaded at a rapidly fast rate. Good luck!

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About The Author

Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by iPhone Developers for Hire Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.