The LinkedIn sales navigator is the ultimate lead generation tool, particularly for B2B companies. Like the LinkedIn premium plan, the sales navigator has additional tools to help prospects search, find, engage, and prospect highly targeted leads.
Although it’s a paid version of LinkedIn, with the features offered, it opens sales lead professionals a great variety of options to approach the right target with efficiency.
One of the critical goals of LinkedIn is to reduce information overload; which is the main disadvantage associated with other social media networks as marketing platforms. This implies that instead of sending 1000 cold emails to random prospects; LinkedIn helps you send 10 InMail’s to highly targeted prospects. You can achieve more sales with less effort, which the LinkedIn sales navigator strives to achieve.
The sales Navigator is the ideal tool for anyone seeking a highly targeted audience. According to a study by Kinsta, 39% of LinkedIn users use the LinkedIn premium; with a considerable proportion being the LinkedIn sales navigator.
The ability to follow individuals, companies, pages, and organizations your target audience makes the LinkedIn sales navigator the most potent lead generation social media tool.
The LinkedIn sales navigator has three tools; the professional, the team, and the enterprise sales navigator. The versions’ features, price, and capabilities differ, but they all have shared features as outlined below.
Lead Builder
Using LinkedIn algorithms, the sales navigator helps you to narrow down your search to your good-fit prospects only. Good-fit prospects are potential clients who have the purchasing power and authority to buy your products. The critical filters used in building the ideal lead list include keywords, geographical location, industry, income level, education level, title, seniority level, size of the company, and functions.
Unlike the free and premium version, the sales navigator uses more definite search criteria to give you access to these highly targeted searches. Job change and interaction with LinkedIn-like content posted are some filters utilize while developing such a targeted lead list.
Save as lead
After searching and getting access to the most targeted leads, the sales navigator saves you the headache of saving the contacts manually. Instead, the contacts are saved automatically on your dashboard. You can start engaging and warming the leads using your content strategy before converting them to clients. The sales navigator gives you regular updates about your leads through the dashboard, like a job change, posted content, or any activity that can trigger a sale.
InMails
Like the premium version, the sales navigator gives you 20 Inmails if you are on the professional sales navigator; 30 Inmails for the team sales navigator, and 50 Inmails for the enterprise sales navigator plan. With InMails, you can message anyone, even users not on your network.
CRM Integration
With the CRM integration, you can link your LinkedIn account with Microsoft Dynamics and the sales force; which is the most popular CRM platform. With CRM Integration, you can achieve more without switching back and forth between LinkedIn profile and the CRM platform.
Is LinkedIn Sales Navigator right for you?
If you don’t have a budget for your LinkedIn marketing strategy, the best plan is the free or basic plan. The basic plan is the best for small entrepreneurs, unemployed graduates, and students striving to get an internship.
The LinkedIn sales navigator is the most expensive plan, and the professional sales navigator costs $79.99, with the team sales navigator costing $108.33 monthly. If the plan is billed annually, it costs $ 1300 annually, making it more affordable.
The best plan for you varies depending on your budget. If you don’t have a budget, the basic version is the most ideal. If you are a stable company and have a bigger budget, the sales navigator is perfect.
