Search engines rate your websites according to the company it keeps. Therefore, it is important to ensure you establish backlinks with prominent and authoritative sites. These will determine the success or failure of your company. The amount and quality of the backlink to your site have a huge impact on your ranking in search engine results pages (SERPs). While most backlinks help improve a site’s reputation and rankings (to varying degrees), some can hurt your SEO efforts.
Therefore, one should largely utilize various types of backlinks as they are advantageous to one’s websites while others you should avoid completely. There are three ways to help you determine the value websites contribute to your website. These are;
- The linked site’s established quality and authority,
- Whether the connecting site encodes the connection as “do follow” (giving the link with full SEO value),
- The website’s link’s location
Listed below are some of the backlinks for SEOs to utilize
- Editorial backlinks
The ideal backlink is an editorial reference of your site that includes a link embedded within relevant, high-quality content. Editorial backlinks are often formed when your content is mentioned as the source of certain information, when a corporate representative is quoted or interviewed, or when your site is featured in a link roundup on a specific topic. Therefore, create evergreen material that establishes your standing as a leading voice to win a reputation as a go-to resource for interviews and industry information. Additionally, create shareable, interesting content that has the potential to become viral. Utilize SEO tools capable of spotting popular keywords and themes that rivals have been successful with – but that your site has yet to cover – to develop your content plan.
- Webinar backlinks
Webinars provide particularly useful information for sites to link to. Websites frequently include webinars on their pages, including a link and a mention of your company. To gain these backlinks, use strategies similar to those used for blog promotion: the sites you’re targeting for guest blogging could also wish to include your webinar as a resource.
- Guest blogging backlinks
When writing guest articles for well-known websites, it’s common to incorporate an editorial hyperlink to your site. Guest blogging outreach to secure quality sites for these changes should be an important part of any SEO plan.
- Acknowledgment backlinks
When a company makes a gift, has a representative speak at or support an industry event, etc., sites frequently display acknowledgments. SEO tools that determine where your rivals get their backlinks can help you find and strategy around prospective prospects to get your recognition.
- Badge backlinks
Coming up with a badge to offer to other companies as acknowledgment for their position or performance in some manner is one creative strategy for creating backlinks. You gain a link back to your site when such sites proudly display the emblem on their pages. Once again, you’ll want to use SEO tools to identify sites with similar audiences to yours to choose badge program targets.
Some of the backlinks to avoid include; Paid Links, Backlinks in press releases that are not newsworthy, Low-quality or irrelevant directory links, and Low-quality forum backlinks
