Google My Business (GMB) is a powerful free tool for promoting your business online. With the help of this, you make it easier for potential customers to find information about your business, as well as receive many other benefits of optimizing GMB, which we will discuss below.

What is Google My Business?

Google My Business is the type of service offered by Google where you post information about a business for users of the search engine and Google Maps navigator. With this service, you can create a card of your company and branches in Google Maps. In it, the potential audience will be able to see basic data about your business. Moreover, information from a business account in Google is available in extended snippets in between the search results for branded queries.

What is a Google My Business account for?

A GMB account is a form of business card of a business on the Internet, which the user sees in general search and Google Maps. Using your account, you can post, supplement and update information about yourself.

Benefits of google my Business account:

1. Extra transitions to the site: When an audience does a search related to your services or containing a business brand name, then in the search results he does not see a quality snippet, a link to a site with a description of 200 characters. but an extended description with a logo, image, specific work schedule, standard services, etc. This significantly increases the number of clicks out of the SERP.
2. Additional contacts with the brand audience: With the help of Google My Busines, you place a business card in the Google Maps service, and these are extra contacts with future customers who use the map to find services. If you provide offline services, then registration in Google Maps using Google my business is simply necessary, since the service can become the main source of new customers on the Internet.
3. Local SEO benefits: Additional information about the company allows you to get more conversions from local search results. Also, the information you provide about the field of activity, address, and basic services is taken into account by the search engine and may affect the ranking in local results.
4. Increase trust of potential customers. Customers can leave reviews on the product card, which is great social proof. Additionally, the posted images and brief descriptions enhance the confidence of customers who views the card.
5. Improve brand awareness. The logo, name, and photo, the Internet user see in an extended snippet or when searching on maps even before going to the site. This high rise the possibility of your brand being remembered.

If you’re just getting started on your own internet marketing, you can start by creating and optimizing a Google My Business account. It doesn’t cost much and doesn’t take long, but it will give your company its first web presence. The business card will be able to achieve the functions of a business card site while the development and promotion of a corporate resource are ongoing.