Suppose you are in a huge convenience store and looking for a certain spice that must be in the spice section. But it isn’t. After spending much time and asking many people, you come to know that the particular spice you were looking for is actually in the vegetable section. The irony is that store management was aware of this error but didn’t fix it. 

From the above example, anyone can understand the importance of any item in its actual place. In the same way, a visitor on a website looking for the profile section on the website will be frustrated to no end if he can’t locate it easily. Frankly, no one has much time to search for a website thoroughly. That’s why the UX of a website is an important feature for its success. And when it comes to B2B business, it is critical to say the least.

UX of a B2B Website Needs to be Impeccable 

You can expect the worst when it comes to poor B2B design. Just think of a company looking for some raw material for their product and will come across a website that has poor navigation and UI/UX issues. Companies nowadays try to come up with exceptionally designed social media pages and apps. So, for a portal, the design must be outstanding and UI/UX top notch. 

As a B2B company looking for new business opportunities, you need to be on your toes so that even a half-chance doesn’t get out of your hand. If you are based in Dubai, in the wake of tough competition, you need to have an edge over your competitors. And here, companies offering good website design dubai can be of good support to you. 

The following are the top four ways in which you can be sure of great web design to instantly attract businesses and offer them good reasons to keep browsing your portal. 

1. Easy Navigation and Site Map

Navigation is the key to making a visitor find any information without much fuss. Some of my readers may argue that this point holds for any website, so why include it in a B2B discussion. Read on as I describe my point of view here. 

Navigation planning, use of user-friendly language, and good care of primary navigation aspects are key to come up with smooth navigation. And what better way to start a conversation with your prospective clients through a killer CTA or tagline that can get their attention. 

On the other hand, the site map is simply a list of pages that are used by the designers, typically hierarchical, to help visitors visually go through the site. There are structured listings for the search engine’s crawler. 

2. A Smooth Flow

I am sure that you must have gone through thousands of websites but remember only a handful of them. So, what’s the reason? Design is one of the basic reasons for which we stay long on a website. And apart from that, smooth flow in terms of pristine design makes a great impact. B2B websites need to be professionally made so that there is little confusion in terms of where to go and find the relevant information. 

If you want a great flow in your site, then there is a genuine need to make good efforts in this concern and what better way to know your objectives and goals. In this way, you will be better off in offering a website that can offer a customer what he is looking for. And a smooth flow will be instrumental in portraying the products you want to display and the success of your website on the whole. 

3. Apt Color Scheme and Layout 

If you think that colors don’t matter a lot in a website, you will change your mind after going through this point. Colors offer a great way to influence all the visitors as the right combination of colors is important for any website. While websites related to toys, apparel and groceries are usually very colorful, it doesn’t mean that a B2B portal can’t be full of colors. Colors can attract eyeballs unlike anything else. 

As a business entity trying to attract other businesses, you can’t decide what colors to choose. If you think the use of vibrant colors will give your website an odd feeling, it depends upon your products and what industry you serve. Another thing to consider is screen sizes and resolutions and what effect they have on colors. 

Surely you can’t predict what your target audience might be using to login on your website, but the use of safe colors, like blue for banks and financial institutions and red for food outlets, is a safe bet. Colors can get a great response from everyone as apt use can be instrumental in the success of a business portal, just like any other website. 

4. Lightning Fast Speed of Page Loading

Sounds monotonous and done to death? Some of my readers may argue that they have heard this a million times, and is it worth it? Yes, and it is a critical part of what B2B portals must offer. Think of a small-time shopping mart which offers products to their customers online. If the customers feel a little delay in adding items to the cart or in the checkout process, most of them will leave the website at that very moment and try another one. 

My viewpoint from the example is that load time is vital for any website so that the customers won’t face any delay. For a B2B portal, one can imagine the negative impact on a potential customer if he finds out that a particular page of a website is not working fine or taking some time to open/operate smoothly. There is no room for error in a B2B environment for such blunders. If this problem is persistent, this can be the last coffin in the nail of an already ailing business. 

Over to you

If you think that there are some other aspects too that B2B businesses need to take care of and you can add something valuable to this blog, you are more than welcome. And if you have a query in mind for anything discusses here, please use the comments section below.