Are you worrying about to increase traffic on your website?? There are so many techniques available in the market that can bring you fresh leads.

With the perfect combination of SEO and social networking techniques, you can create the amount of new traffic to your store skyrocket when you launch. These strategies will continue to drive more traffic as your company grows.

How To Drive Online Traffic For Your Business

Thinking of driving online traffic, when the website launches its common. When many brands drive thousands and thousands of visitors to their website and social media platforms, all of them used their own tricks and techniques.

You may have common kinds of stuff, such as SEO and social websites, but no compare to marketing strategy. When you planning to create a marketing strategy to drive online traffic to your small business website, make sure your brand purpose is unique.

First, ask yourself- 

Which type of content is better to my target audience?

Which social networking platforms are my most active?

What keywords are most relevant to my company and prospective customers?

Here are a number of ways to increase your website traffic

Set up an internet presence with social websites

You’ll need to build brand awareness and excitement to your product.

In today’s digital era, as a result of the rise in the utilization of mobile devices and tablets, the fastest way to get the word out is via social media. It’s also a very effective option as it is free to use!

Popular social networking platforms include are-

• Instagram,
• LinkedIn,
• Facebook,
• Pinterest,
• and Twitter 

Instagram is a favourite choice for brands targeting, before getting too excited about creating a social media account, you’ll need high-quality content. Without it, you will not have the ability to take your internet traffic to the next level. You need to find an idea of how to position your brand and your products in the social space. 

Social media statistics & marketing is a highly effective component for driving traffic to directly engage with your clients. As time passes, your social networking built community will grow, discover new products, and so much more.

If you know how to participate with your audience nicely, you are going to see a healthy tendency of expansion.

One of the best ways to draw traffic would be by generating content than writing another blog post, look at creating a part of interactive content. You might even repurpose previous articles.

Here are the benefits of utilizing interactive content-

You do not need any coding or technician skills to make an engaging quiz. Most survey makers you can discover online, also offer quiz capabilities in addition to ready-to-use quiz templates.

Don’t be Scared of Low-value volume Keywords

When you start this, you won’t have the ability to rank for the big, high volume keywords in your market. Instead, concentrate on keywords that near to a USP with something which makes you special. These keywords won’t have the largest search volume but it is going to rank a lot easier and you will get traffic from long-tail keywords.

Collecting an email record is one job 

It is must to follow and creating an eye-catching, value-adding newsletter. The ultimate goal is to grab the leads. 

Here are some tips to include in your email marketing and e-newsletters

• If you’ve got a local business, make sure to use your newsletter to spread the news about on-site occasions.
• If you are big on blogging, then include 1-3 of your latest posts.
• Announce upcoming promotions (with a particular campaign link or promotional code, which means you know clients came from your email newsletter).
• Teach new clients by offer newbie incentives.
• Share high-performing content in social networks.
• Do not underestimate the power of email marketing because it is responsible for a positive effect on your e-commerce conversion rates and, finally it helps you increase your business.

Utilize SEO resources

Search engine rankings are great deals for small companies to develop online traffic.

If you want to rank your website, you’ll have to focus on

• Your domain name
• Analyzing SEO performance on Google Analytics
• Using a keyword instrument, such as Clearscope, when generating articles
• If you want to put the budget then you can use (PPC) and campaign functionality in Google Adwords.
• By monitoring your search engine optimization functionality, you can get complete information about where you need to optimize your site. 

Connect with your connections

When you’re planning to start your online business, spread the information with your relations! This could be sharing on social websites or sending an email to your family and friends.

Make sure to offer your relations with information regarding your small business which may generate some traffic. This could be provided with-

• Your site’s domain name
• Your social networking reports
• A hashtag to discuss on social media
• Highlighting your company’s mission and vision.
• Catch up with local networking events in the niche your company resides.

You can connect local networking events on-

• Meetup
• Eventbrite
• Facebook groups

Write media release or blog post which you may pitch to local papers and magazines or even create pitches to be featured on your local radio or news station.

When creating these pieces of content to share, make sure to include

• Your new name
• Vision, mission and goal
• Product assortment
• Statistics

Where customers can locate your shop 

Focus on your promotional plan

Everyone loves a big big business but how can we convert promotions into an online marketing strategy?

Did you know that on average brands visit a 45% increase in online traffic after launching a store?

Want to know the simplest method? Use social media sites! It is quite simple, but when you use to post articles, tag a location because it helps a lot to find area wise traffic. 

If you have a store place, make sure you used Google Maps. If you do not have an offline presence, create a location for your business! Calculate the things, how you can bring a special experience to your clients and in which way you would like to provide best efforts to society.

Conclusion

Mostly, all startups start at the bottom. I hope these strategies will provide you or help you with some inspiration on how to increase your website’s traffic.

Author’s Bio 

Shikha Sharma received a Master’s degree in Computer science and now she is working as Content Marketing Strategist at Xtreem Solution, leading intermittent fasting app development company. Her professional interest is focused on grabbing Knowledge. She is very passionate about her profession. Apart from this, she is a coffee lover & nature lover. She loves to read books and also crazy about photography, travelling, adventure trips and pastel rainbows.