Today, video marketing plays an essential role in digital marketing. This is especially true in the era of platforms and the abundance of video. The power of TikTok is too much for businesses to ignore.

In this blog post, we’ll provide you with the most recent video marketing statistics. We’ll also show you just how powerful and far-reaching video is as a marketing tool.

We’ll also provide you with some insight into the direction that video can take for a small startup, as well as a well-known digital marketing company.

So, let’s dive in! Why do you need to integrate video into your marketing?

The Impact of Video Marketing Statistics

The statistics on video marketing have been all the buzz in the marketing world. Videos will increase user engagement and retention by as much as 80 %, according to recent studies. This is because videos are much more visually stimulating, and one can communicate information in a more interesting and effective way. 

Secondly, videos have been proven to increase conversion rates. An example is that 64 % of consumers buy a product after watching a video. Moreover, videos are very shareable. One survey shows that 92 % of mobile video consumers pass videos on to others. These statistics also suggest that the use of video as a means of communicating with and attracting a larger market is really effective.

10 Key Video Marketing Statistics

1. Skyrocketing Video Consumption

Statistics released recently indicate just how rapidly online video use is expanding. A 2017 report by Cisco predicts that online videos will account for over 82 % of all consumer internet traffic as early as 2022. This increase in video consumption points to a marketing strategy that needs to factor in the taste of today’s digital native audience.

2. Increased User Engagement

Engagement is the heartbeat of successful marketing, and video content reigns supreme in this regard. Posts on social media containing video get 48 % more views than those without. Whether on platforms like Facebook, Instagram or Twitter-users are more likely to stop scrolling once a video is seen and interact with it than if they simply see an image that doesn’t compel them to click. So videos play an invaluable role in raising interactions and brand awareness.

3. Impact on Purchase Decisions

Video has a great impact on consumers ‘purchasing decisions. The statistic is even more staggering. Ninety per cent of consumers say that video helps them decide what to buy. Whether it’s a product demo, customer case study or explainer video format, the visual and auditory elements of video contribute to an immersive sales experience every bit as effective about convincing potential customers to buy the product.

4. Mobile Video Dominance

Everyone’s got a smartphone, and everyone uses it to consume content. Of course video is no exception. More than three quarters of YouTube views are viewed on mobile. As the majority of users access content from their smartphones, it’s those businesses most committed to creating mobile-friendly video who are best placed to catch people as they go.

5. SEO Boost with Video

Boosting search rankings is an important aspect of digital marketing, and video content plays a major role. Websites with video are 53 times more likely to be found on the first page of Google search results. Incorporating video content on your website is an effective way to increase visibility and organic traffic.

6. Social Media Dominance

Social media has become a video-based environment. These video-centric functions dominate user attention, and businesses that use it on social media find greater engagement. Six times more likely to be retweeted than tweets with photos, the video graphically illustrates the chargeability of and virality in video content on social platforms.

7. Growing Popularity of Live Videos

Live video is rapidly becoming an effective medium for real-time connection. Facebook says that live videos are watched three times longer than pre-recorded ones. It’s a raw and intimate way for businesses to get close with the audience by getting their answers, and broadcasting behind-the-scenes shots.

8. Email Campaign Effectiveness

Email marketing continues to be one of the most effective methods of reaching and nurturing leads. Embedding video content into your email campaigns can significantly boost your email conversion rates.

According to research, adding video content to your emails can increase your click-through rate by 300%.

Whether it’s a product demo, a personalized message or a helpful step-by-step video, including video content in your email campaigns can grab your audience’s attention and boost conversion rates.

9. Rising Importance of Short-form Videos

The short-form video concept, which famously comes via TikTok’s own moniker and Instagram Reels, has become more common. More than 90 percent of marketers believe that short-form video is a powerful marketing tool. 

Furthermore, as people’s attention spans get shorter and shorter, a company that learns how to produce brief but striking short-form videos can capture the audience’ attention in an endless sea of digital media.

10. ROI and Video Marketing

There is a very compelling ROI to video marketing. According to survey results, 83 % of businesses believe that video is good value for money. Meanwhile, due to the fact that video production equipment is more and more affordable and easy-to-use than ever before, traditional SMEs as well as larger-sized businesses can make use of the powerful effects of video marketing towards a wide array of unique marketing objectives like brand awareness or lead generation.

Conclusion

Today, in this world of digital marketing, video content has become an elastic and necessary medium of communication. The figures speak for themselves, showing beyond the shadow of a doubt how crucial video is to user engagement, shopping decisions, SEO and–the bottom line–for business of every kind. 

Forgotten, just getting by, or doing alright As you play in the digital realm, give these cool stats some extra beef for your next video marketing campaign. Video marketing has arrived, and the numbers make a compelling case for its addition to your marketing mix.