In the first few years of any small business, survival is key. It’s well-known that around 20% of all small businesses fail in their first year of operation. Commonly, this is due to not having a complete understanding of the target market that they intend to serve or the realistic demand for the product or service that they’re selling. However, small firms that have a sound business plan and a thorough understanding of the marketplace they’re operating in are more likely to make it past this crucial point.
Once your small firm starts to generate meaningful revenue streams (and ideally, starts to secure repeat customers) you’ll want to take steps to build brand awareness in your small firm. Brand building is a complex task, and it typically involves a range of strategies and techniques. In this article, some top tips will be explored that will help your small business to build brand awareness.
Consider outsourcing copywriting tasks
One key part of brand building is the ability to create compelling forms of copywriting. Put simply, copywriting is the ability to craft works for advertisements or other forms of promotion that encourage customers to take an interest in the company or to make a purchase.
However, it’s important to note that effective copywriting is a complex process. You need to get a consistent tone that resonates with the reader and portrays your company in the best possible light. Short-form copywriting is a skill as the creation of compelling slogans and taglines takes a considerable amount of time, thought, and effort. When done effectively, copywriting can drive increased business to your small firm and plays a vital role in boosting brand awareness.
If you don’t have skilled copywriters in your small business, it’s important to find professional copywriting firms such as https://rsmconnect.com/services/copywriting/. Outsourcing this work to professional copywriting firms can be a cost-effective way to market your business. The team will work with you to write attractive copy in a similar tone to your company and brand. In short, when considering your various channels of promotion, use a professional copywriting firm to undertake these tasks.
Attend regional trade shows
Every small business will need to build a network of contacts within the industry and reach out to customers. Attending regional trade shows can be a key way to achieve this and build increased brand awareness. Search online to find events that are suitable for your sector of business and book a place at the event.
Ideally, you’ll want to hire a stand or cubicle at the event so you can display some key products from your range and demonstrate them while answering questions from other delegates. Be sure to send your best sales representatives who have experience of selling your product range and are knowledgeable about specific features of each item. Take corporate items such as mouse mats and mugs that have been personalized with your firm’s contact details. Handing these out to interested parties can be a key way to make contacts in the industry and even gain new customers.
Such events also feature the opportunity to have scheduled networking time with other representatives. Use this time wisely and be sure to network with firms that may lead to collaborative opportunities at a future date.
