WordPress is the most popular and one of the most powerful content management systems in the world, and rightly so.  Since it was launched in 2003, the platform has not stopped growing. In fact, with time, its popularity has increased greatly. At present, it powers approximately 34% of the websites present on the World Wide Web.

These stats, along with many other reasons vouch for the creditability as well as the popularity of WordPress development services these days. However, in this article, we give you five compelling reasons that make WordPress the finest content management system for your website. 

So, let’s begin.

1. WordPress Relies on User Experience 

WordPress’s aim is to enhance consumer experience as much as possible which is why if you use the CMS once, you are likely to use it again. It’s addictive, interactive, and extremely easy to use. 

WordPress comes with a large variety of custom plans and options, which allow you -the user- to customize your website in whatever way you like and whenever you want. In addition, the CMS has built-in plug-ins that allow you to alter your website in a multitude of ways. 

Thus, every time a visitor pays a visit to your website, you can give them a unique, changed, and custom experience. 

Also, as a website developer and a customer of WordPress (the company), you can get in-touch with their web and customer support service, which is available 24/7. 

2. WordPress Is Free To Use And Affordable

Unlike many open-source content management systems out there, WordPress also has a free version, which offers a greater variety of customizability. 

 In addition, the open-source platform is just as secured as the paid version since the software developers see it as a potential customer-pulling magnet. Therefore, even with the free version, you do not have to concern yourself with security issues or having your data stolen. 

 However, the downside of the open-source WordPress version is that it does not allow for a greater degree of customizability. Nonetheless, compared to other CMS’s out there in the marker, such as, Joomla, Wix, to name a few, WordPress enables the user to make considerable changes on the website. 

Another fascinating feature of the free WordPress is that you can lock certain pages for the public, and people will have to seek your permission to access those pages. On such pages, the user has to enter a password, and seek information from you via email. 

Another striking feature about WordPress is that it offers its services in different price brackets, which makes it unique. Although it has a free version with limited set of functions, but its paid versions come in different price tags. WordPress realizes that one size doesn’t fit all, therefore, it offers a diverse range of plans with different price ranges. 

However, if more sophisticated services are required, you will have to use the paid version, nonetheless,  an intriguing feature about the brand is that different services cost differently, that is, you only pay for the service (plugin or attachment) you wish to have. In other words, you can have a custom-built software and pay for just the services that you require. In this way, you use the WordPress CMS in its entirety and pay for what you use, and nothing goes to waste. 

Thus, despite its flaws, the free version gives a great deal of customizability, security, and privacy. 

3. WordPress is a SEO Friendly CMS

Search Engine Optimization (SEO), which is an online marketing tool used to enhance the quality as well as the quantity of traffic on a website, is a desired tool that marketers wish to integrate into their content. Website owners and marketers wish to increase the traffic on to their websites, and SEO is an incredibly practical and efficient way to drive-up organic traffic onto one’s website.

However, many content management systems do not support SEO, but WordPress is not one of them. 

To increase the website’s ranking, WordPress has the following features, which make it one of the finest CMS for your website and very SEO-friendly too:

• It includes statistics that help in generating titles, subtitles, and headings that increase the readability of the website. These statistics show the organic traffic that your content can bring to your website
• It allows meta-descriptions and permanent links (permalinks) to be included, which are a key feature of SEO marketing
• In general, the platform is very Google-friendly, which make it a popular choice among companies and website owners. 

4. WordPress Supports Content Diversity and Plugins 

Due to an ever-increasing rise and great many changes and diversity that exists in the use of social media platforms, content is generated, posted, and shared in multiple ways, WordPress recognizes and acknowledges the content diversity that exists on the internet. Consequently, in recent years, the brand has redefined and rebranded itself as an all-inclusive platform that contains space for every medium (pictures, posts, videos, and much more) to be published, and viewed by a large audience across the globe. 

Owing to its commitment to content diversity, WordPress has certain exclusive features, such as internal and external linking and plug-ins, which allow you to link and access social media profiles to WordPress and interact with people simultaneously on all platforms.  

In addition, just like the G-suite (Google docs or sheets), WordPress too, allows you to add plug-ins, which increase the CMS’s usability and allow you to customize your website in an efficient and better way. WordPress supports different ranges and types of plug-ins, such as Yoast SEO, Jetpack, and many more. 

Companies, especially start-ups that cannot afford tech-savvy stuff or can’t afford to invest in the human capital required to host and maintain an all-encompassing and technical website prefer to invest in content management systems that can host plugins since they are cheap and enhance the use case of their websites.  WordPress happens to be that CMS.

5. WordPress Is User-friendly and Provides E-commerce Facilities As Well

Unlike many content management systems, WordPress is extremely easy to use and user-friendly. 

Whenever someone signs-up on the WordPress content management system for whatever purpose, they get a virtual tour of the platform and its multiple functions, which makes it extremely convenient and easy to use.

In addition, WordPress provides e-commerce services as well. In recent times, WordPress has launched an e-commerce plug-in as well. Through this plug-in, the web developer can fully personalize the e-commerce to all your needs with seamless integration. The e-commerce plug-in supports all major payments methods hassle free. As a result, the WordPress dashboard becomes a full and an all-compassing platform that gives the website owner full access to their products with detailed sales reports. 

Conclusion 

These are just a few of the many reasons that WordPress is one of the finest CMS in the online world, and these are also the reasons that the platform has become popular over the years. 

It is understandable that everyone has certain reservations when using a CMS or building a website, but WordPress has a free version, so we would recommend that you use it before purchasing one. And there are multiple ways to create and host a website, but if WordPress is popular, its due to its quality service and unlimited features, so try giving it a shot for once. 

Author Bio

Usman Akram is a digital marketer and SEO specialist who’s passionate about experimenting and discovering new SEO tactics and strategies to dominate search rankings while bringing an unmatched user-experience. His main areas of interests are; digital marketing, SEO, web/mobile development trends etc. As of now Usman is serving Buzz Interactive, a leading digital marketing agency as the SEO Manager.