If you are the owner of a website or an eCommerce page, there is a strong possibility that you have heard about PWAs. Some of your favorite brands out there are already using PWAs, such as Starbucks, Uber, Instagram, Pinterest, Forbes, Spotify, Trivago, and more. But what is a PWA?
In short, a PWA, or progressive web application, is a modern form of technology used to dramatically improve the quality of a website. PWAs serve as websites, but the key difference is they have highly advanced app-like features.
You might be curious as to why these incredibly popular and well-known brands have already switched to PWAs instead of traditional websites that don’t use PWAs. Without further ado, here are four reasons why PWAs are preferred over traditional, conventional, non-PWA websites and why your favorite brands are using them.
- PWAs are progressive. What do we mean by progressive? We mean making progress by reforming the world of websites and advancing online technological features. PWAs will absolutely become the wave of the future when it comes to website development and more. If you want to be ahead of the game, consider hiring a progressive web app development company that can help you successfully transform your website into a PWA.
- One out of many of these progressive technological features is their responsiveness. According to Mobile App Daily, “They are highly responsive as they easily function on any platform such as mobile, desktop, etc…” This proves that PWAs are capable of functioning on any platform. However, a traditional website might require a little bit more effort and testing to make sure none of its features are lost when displayed on different devices.
- PWAs provide a robust connectivity network. Because of this strong connectivity network, visitors to your website will have a much better experience than if you were not utilizing the benefits of a PWA. When you use a progressive web application, visitors to your website will be able to connect online even when their connection is down. This is because PWAs store data locally on a device. With a single codebase, they can run on multiple platforms and various devices.
- PWAs offer a combination of traditional websites and app features, allowing for versatility. In today’s world, it’s vital to provide your customers with what they’re looking for, or you might miss out on valuable sales. According to OuterBox, “Creating a stellar app and average mobile website could isolate new customers who don’t want to download your app and even put off repeat customers who aren’t loyal enough to download your app in the store.” When you can combine both the features of a website and an app, you’re saving time and money. You won’t need to create an app for your website since you’ll already have an app as your website!
These are only four of many reasons why PWAs are preferred over traditional websites that aren’t taking advantage of these benefits. If you haven’t done so yet, converting your website into a PWA is an excellent idea. Get started by hiring a PWA web app development company today!
