No matter what you do online, chances are you’ve bumped into the term SEO.

It can seem like a daunting task, especially if you’re only getting familiar with the technique. However, once you get a good handle it on, you’ll see your online presence grow exponentially. 

One of the best things about learning SEO is that you can teach yourself because there’s so much information online. 

If you’ve done a little research, you know it starts with a little keyword research. After doing research, you take those keywords and strategically place them throughout your site. 

But for now, allow us to do the heavy lifting and provide five essentials tips you need for beneficial SEO utilization. 

Keep It Natural 

Going back to keywords, when you use them, make sure you use them in the most natural manner. When you overuse them, this is called keyword stuffing and it’ll end up hurting your site optimization. 

If you want to create dazzling content with keywords try forming your title and subheadings around your keywords in an interesting way. 

This helps because most people won’t read everything on the content page you create—they skim. 

You can also use the keywords throughout your content, and this is where long form content comes in handy for several companies. One of the best pieces of advice we’ve learned is to write naturally and let the keywords fall into the perfect spot along the way. 

Use Internal Links 

Internal links are passed over frequently, but they’re extremely useful for many reasons. Internal links are backlinks that carry over to different parts of your website. 

Most companies use them in their blog section, linking to other blogs or products on the site. This provides a certain level of hierarchy within your site that Google picks up on when your site is “crawled.” It also passes authority between the pages of your site. 

It also helps site users navigate between related pages and content.  

Don’t Forget About External Links

Some people may think linking your site to another site is a bad thing. Sure, there’s a possibility it takes people off of your site, but it provides a larger service. 

When you link to authoritative sites, it gives your site a little boost because you’re linked to that site. Quite frankly, it’s a valuable way to grow your site that shouldn’t be overlooked. Your site piggybacks off the other site to boost your site’s ranking. 

However, you always need to make sure you’re linking your site to one that’s worthy. Internal and external links can have “link juice,” but there are some considerations like relevancy, site status, as well as if the link is crawlable or not. 

Utilize Long Form Content

It seems everyone has their own definition of long form content these days. 

Some say it’s content over 700 words, others say 1200, but you get the general sense. No matter where you fall on the semantics or specifics, this is the perfect content to hide your keywords in because the more space, the more opportunity, right? 

Some of the other benefits of long form content include higher levels of online visibility, social shares, and validity in your specific niche. Long form blog posts are great for social media sharing, especially on Pinterest and Instagram. 

It also means people are staying on your site for a longer period of time—which is always a plus! 

Handling Learning Challenges

Learning SEO can be quite challenging. You’ll find that you’re “doing it right,” but not seeing any results. 

This is enough to stress anyone out, especially when you’re actively trying to learn and execute a new skill. Keep in mind it’s all part of the learning process. Also, it’s helpful to keep something to keep the mind calm and relaxed throughout the process. 

Some people find success with deep breathing and meditation, but others need something with a little more gusto, like CBD. 

It’s hard not to like CBD capsules because they offer a no-hassle approach to daily wellness. They have everything needed to move through the day with a calm, balanced, and productive state of mind. 

Plus, CBD takes the stress and anxiety out of your endeavors so you can keep your eye on the prize!

Parting Thoughts 

SEO is a skill that’ll carry you into success no matter your occupation—because nearly everyone needs a website these days. 

When you start out in business, you’re working all day to get your name out there and bring customers in. 

However, if you get SEO down and utilize it successfully, the customers will find you!