Among the busy tasks of optimizing your Google Shopping data feed and crafting high-converting Amazon product descriptions, of course, you lack enough time to study the art of photography or take any regular class or opt for any course. So, here are given a few primary Product photography tips for beginners.
#1: Use proper lighting
No one can deny the importance of light in photography. Without proper light, your camera eye won’t be able to see your product and its background, as do your eye sees. As a professional product photographer Tony Northrup says, “A white background without light doesn’t appear white in the photo, it appears grey.”
You have two choices for product photography lighting, studio lighting, and natural lighting. You can decide by considering the product, the purpose of the photo, and the platform on which you’re advertising. For foods, people, and clothing, natural light may work well in social media such as Instagram.
For products that are used indoors and are made to present on Amazon and Google Shopping, artificial lighting is more suitable.
#2: Use a tripod
Tripods might look unnecessary to those who don’t know the worth of its usage. Tripod actually makes a considerable difference in the clarity and quality of your product photography. Also, they come affordable.
They actually stabilize your camera from your shaky hands. They help reduce blur, a requirement if you want your product photograph to look professional and of premium quality.
#3: Shoot for the edit
It is awful to make sloppy drafts with the mindset to edit them later in Photoshop or like that. No doubt, photo editing is a great skill that poses a significant impact on the quality of a product photo, but to a limited extent. Actually, editing is making small touch-ups to enhance the background or crop something out further.
Never compromise the quality just because of lazy thoughts, as it takes more time to edit than it would scrap it.
#4: Take a basic photo editing class
If you are interested in editing, it should be minimal in most cases. Sometimes, editing becomes crucial for small edits like tweaking the saturation or masking some flaws within your product photograph. It can surely make a great difference to the finished product.
Editing is a sensitive matter. There are plenty of things that you can do, and it becomes overwhelming when you lack any formal training. So you are supposed to learn things about basic Editing tools.
#5: Take inspiration from brands you love
It is a great idea to look to others for inspiration. Maybe you are having some brands in mind that comes in your favorites. Go and take a deep look at their product photography and compare how the same shot or technique could work for your product photographs. It will help a lot.
For example, imagine you are operating a boutique for women’s clothing. It would help if you looked up different women’s clothing brands on Instagram. Then try to reflect on what you love about their product photographs.
