Instagram is a social media app connecting people and businesses with their followers and customers through stunning photos and videos. It means that you need to use your creativity to match the aesthetics of Instagram, to be precise. When it comes to Instagram SEO, it is quite different from website optimization. If you know the rules of social media, it will help you boost your online visibility through Instagram SEO.
According to an article published on Blog.hubspot.com, one of the little-known IG optimization strategies is the inclusion of your primary search term or keyword (KW)in your IG username as well as the display name.
Though some marketers underrate these SEO tactics for Instagram, here are the three SEO strategies that you can use to improve your social media visibility like a pro:
1. Organize interesting contests and prizes for the same
It is a general social media strategyand somethingyou may or may not have experimented with user engagement.Then,it isessentialto citehere that some brands do not pique follower interest with contests and prizes.Organizing these events or for that matter, giveaways, help you significantly in the social media game. All you need to do is spend a little money and attract more followers to your IG profile, increase likes and comments, and build considerable user engagement.
According to experts in the industry, you can give away a single freebie to gain numerous followers. Therefore, underrating the importance of contests and prizes is a blunder to make when it comes to Instagram SEO and marketing.
You can create contests in multiple ways for Instagram. First, you need to figure out why people like Instagram so much. Well, the obvious answer is stunning visuals in the form of photos and videos. You can organize a contest asking people to share their food photographs and announce that the best visual will get a gift hamper from your business. All of us want to win prizes and so is the same for your followers. They will share images, and like and comment on your post, which will help in building engagement and boosting your online visibility.
2. Research on hashtags
It onesuggestionfetches more customary SEO tactics onto Instagram. As thephoto-sharing site may not appear like some search engine, yetit works like a search engine and includes search functions, no doubt. The best way to search is by using relevant hashtags, what you know as KWs when it comes to website SEO. You will need to use those hashtags that have the maximum search volume and are related to your Instagram images and videos. The use of hashtags is essential for boosting your online visibility and more following. Enhanced online visibility and activity will help you buy active followers on Instagram.
The bestpart about hashtags, contrary to KWs, is that you have the advantage ofincluding as many hashtags as you like at the end of your Instagram post. Then, do not overdo it when it comes to hashtag use because if you keep using the same ones for all the posts of the same category, it will not help in your Instagram SEO. Use 5-7 of the relevant hashtags that match with your images on Instagram.
You can research the competitor hashtags in your industry and use them. Experiment to find out, whether they are generating engagement or not. If not, use a different set of hashtags. You can use hashtags that are related to your IG images.
There is no rule of thumb when it comes to IG hashtags. There are many websites that you can look up, which list the 100 Instagram hashtags.
3. Make the most of IG business tools for advertisement
For severalbrands or businesses, Instagram means reaching out to the targetvia content, stories, relevant images, stunning videos,using the best IG filters, and ensuring the images are in front of the right audience, and finally the step is frequently paid ads.
Whilst all of suchaspectsmust come first, your subsequentmove needs to be making the most out of Instagram’s dynamic features that were designedparticularly for small businesses and brands. The great IG features let you view the metrics on how some content or posts are performing on the image-sharing social media site. It means that you need to reap the benefits out of the Insights option of Instagramto pique audience interest based on the data you can access.Therefore, take some time out to study the platform to boost your content performance on Instagram.
A couple of such datarefer to impressions, reach, engagement and shares, insights, and things like that. You also need to run some paid campaigns to increase audience reach in a little time on Instagram. Use the three ad forms on Instagram including images, videos, and carousels.
Conclusion
Social media platforms such as Instagram, and SEO is a little complex, but you need to get the hang of the same for increasing the visibility of your business online for increased likes, comments, and eventually sales.
