Learning how to manage your leisure centre’s membership digitally is a great way to save time. In this article, you’ll find out how centres are using software, what benefits it has in terms of security (no more lost or forgotten cards!) and the payback (less staff required).
Introduction to leisure centre software
Leisure management software is a way to manage the members of your leisure centre, by keeping track of their transactions, marketing, and an overall guest experience; it can be utilised for many other purposes as well. If you are looking to create a new membership process or find a new technology that could benefit your club, this guide can help you make the best decision for your club.
How does the software work?
The software is designed to allow the centre management team to control how the members join and what they pay for. By using a secure system, access to the memberships will be controlled as well. With this software, the team can also update members about their absences and upcoming events.
Benefits of using this software
Software that manages leisure centres membership is called a member management system (MMS) and helps to optimize the service that members receive. It also ensures their security by having access only to approved devices and times. The software tool is highly customizable and has many features already built in, such as a customer loyalty program or digital advertising.
Differences between Membership and Leisure Centre management systems
Deciding which membership model is right for your leisure centre will depend on your budget and target audience. There are different ways of using a membership system, so make sure you choose the one that fits your needs best. For example, some leisure centres decide to use their own in-house software while others go with third party services.
What are the risks of using this system?
The benefits of digital membership management are well-known. However, a lack of experience with the system can be risky. It is important to know how to use the system for the best results and how to avoid risks such as identity theft.
Conclusion
After reading this guide, you should now have a good understanding of the digital management and marketing strategies that can be applied in your leisure centre. Remember to implement these plans when planning your next marketing campaign.
