Usurv conducted research on the advertising market two years ago. As a result, it was found that users, when visiting sites, devote only 28% of their time to viewing text files. The rest of the time they spend on visual content (videos, videos, images, etc.).

This gap is growing more and more every year. The demand for video creation company is growing, the relevance is growing. There is an increase in useful information transmitted in this way. Animation is an important part of it.

About animation

Under  animated GOVERNMENTAL rollers  understand content, consisting of graphic objects, which are created by means of special programs. In them, the characters, according to the developed scenario, talk about a product, service or company.

Animated videos are usually of short duration. Often they are integrated into sites, video hosting. Animated videos are almost always promotional in nature. In some cases, it is difficult to do without it.

Who needs animated videos?

There are at least five types of businesses where animated video is a useful tool.

1. The popularity of providing innovative services is growing. Their essence is almost always difficult to reveal with the help of text, but it can be done simply by using animation. A plot lasting 1-2 minutes is able to tell about the services or goods provided.
2. Online services. The number of such resources is constantly growing. They offer a lot of ways to solve one problem. What is the best way to tell about them? Of course, with the help of such videos.
3. Online training. The distance learning format has been popular for a long time. In the context of the coronavirus pandemic, its relevance has only increased. However, there are resources that have somewhat spoiled the credibility of this topic. To restore it, one businessman used the power of animation, which again proved to be effective.
4. Financial structures. In our country, many still do not trust online loans and credit schemes of the same kind. Explaining the prospects of such products in text is difficult, long and tedious. It’s easier to shoot a short video in which the characters will explain everything clearly and will not burden the audience with complex financial terms.
5. Offline product innovations. For advertising, for example, driving schools, universities, colleges, anime style videos are also well suited. They will be able to bring all the advantages of the institution and its features in an attractive form. This is better than listening to the sad (sometimes) speeches of a school representative.

Types of animation videos

It is convenient to classify animated content according to its purpose and the tasks it solves. There are several types of such videos:

• selling. The main goal of this format is sales. For this, the viewers are explained in an intelligible form the advantages of services or goods;
• educational. Video tutorial is a prime example of educational animation. It allows you to tell in detail about how to use, for example, a service;
• presentation. They effectively convey to the target audience all the necessary information about a product or service. Unlike selling animation videos, presentation videos have a longer duration;
• informants are needed to bring to the audience information about an event, forum, etc .;
• for the design of TV broadcasts. animated videos of this type have their own specifics of presentation. Often they serve as part of the packaging of TV programs, programs, sports events.

Benefits of animated videos

There are a number of benefits that a business can benefit from using animation.

1. There is an opportunity to quickly attract the audience and keep its attention.

2. High conversion. Statistics show that about 70% of all those who watched ads in the format of an animated video make targeted actions.

3. Increasing the ranking in search engines. The main browsers on the Internet  love video content and contribute to its ranking.

4. Rapid distribution. If you post a video on social networks, it will quickly go viral. This will bring the entrepreneur an additional target audience and increase sales.