Many businesses are now adopting augmented reality (AR) business cards to stay ahead of the competition, which provides a unique and interactive experience to exchange contact information. This blog will explore the benefits of using an AR business card and how it changes how people network in the business world.

What is an AR Business Card? 

AR business cards are digital business cards that use augmented reality technology to provide a more interactive experience. Instead of exchanging paper cards, users scan a QR code or snap a picture of the AR business card to access the digital card. These digital cards can include information such as a person’s name, title, company, phone number, email, and social media handles, as well as interactive elements such as animations, videos, and links to websites or portfolios.

Advantages of using an AR Business Card

An AR business card offers a range of benefits that traditional paper business cards cannot match. From increased brand awareness to improved networking experiences, the adoption of AR technology in the business world is bringing about a new era of networking and communication. Here are a few of the many advantages of using an AR business card:

1. Increased Brand Awareness

One of the main advantages of an AR business card is its ability to raise brand awareness. These cards’ unique and interactive experience effectively communicates a company’s brand message, leaving a lasting impression on potential clients and partners. This can lead to increased brand recognition and more positive company perception.

2. Improved Networking Experiences

An AR business card provides a unique and engaging way to exchange contact information, improving the overall networking experience. This can lead to more meaningful connections and opportunities for collaboration, as the use of technology creates a memorable and memorable experience.

3. Demonstration of Innovation

Adopting AR technology in business cards demonstrates a company’s commitment to innovation and staying ahead of the curve. This sets them apart from competitors and can help attract potential clients and partners who value forward-thinking and innovative approaches.

4. Environmentally Friendly

An AR business card is more environmentally friendly than traditional paper business cards, as they do not require physical printing. This saves resources, reduces waste, and helps promote a company’s commitment to sustainability, which is becoming increasingly important in today’s world.

5. Access to More Information

AR business cards provide a platform for companies to showcase their work and provide additional information about their products and services. This allows potential clients and partners to get a deeper understanding of the company and its offerings, leading to more informed decision-making and opportunities for collaboration.

Examples of AR Business Cards in Action

AR business cards are being used by businesses and individuals alike to provide a unique and memorable experience when exchanging contact information. These innovative cards bring traditional paper business cards to life through augmented reality technology. The possibilities are endless, from showcasing a company’s portfolio to providing virtual reality demonstrations. Let us look at a few examples:

1. RE’FLEKT

RE’FLEKT is a company specializing in creating AR and virtual reality solutions for businesses. Their AR business card is a perfect example of the capabilities of this technology. When scanned with a smartphone, the card comes to life, showcasing a range of animations and interactive elements that demonstrate the company’s expertise in AR. The digital card includes the company’s logo, contact information, and a showcase of its work through animations, videos, and links to its portfolio. This unique approach provides potential clients and partners with a memorable experience and effectively communicates the company’s brand message.

2. SVRF

SVRF is a virtual reality content discovery platform that utilizes AR technology to provide users with a more immersive experience. Their AR business card takes this further by including a virtual reality demo that allows users to experience the platform firsthand. When scanned, the card opens up a virtual reality headset that takes users on a platform tour, demonstrating what the company offers. This approach provides a unique and memorable experience, sets SVRF apart from its competitors, and showcases its innovative spirit.

3. AWE

AWE (Augmented World Expo) is the world’s most significant AR and VR conference. Their AR business card gives attendees a preview of what to expect at the event. When scanned, the card opens up a 360-degree video tour of the expo floor, providing attendees with a glimpse into the innovative products and services on display. This approach increases the excitement for the event, provides attendees with valuable information, and helps them make the most out of their time at AWE.

These examples highlight the potential of an AR business card to revolutionize how people network in the business world. They provide a unique and memorable experience that effectively communicates a company’s brand message and sets them apart from the competition.

Conclusion

AR business cards are a game-changer in the business world, providing a unique and interactive way to exchange contact information. They offer a range of benefits, including increased brand awareness, improved networking experiences, easy updates and sharing, and a more environmentally friendly option. With AR technology constantly evolving and no-code platforms like PlugXR disrupting the traditional coding approaches it’s exciting to see how easy it is to create AR business cards and other exciting projects with easy drag & drop.