E-commerce is the online digital version of buying and selling goods. E-commerce has replaced the brick and mortar stores that usually conducted the business. 

Today it is more convenient for us to do shopping since apps have become an integral part of our lives.  With one click, you can buy anything you want to buy without going anywhere. 

With the internet reaching more and more people, it has played a significant role in shaping the shopping behaviour of people. People do various things through the internet such as browsing information, reading online, and even shopping. 

Mobile apps are making this transition a true success. As they have a great user interface, simplicity. Still, E-commerce is yet to reach its full potential. 

It is anticipated that online sales are projected to hit the 4 trillion that would make up 75% of the total shopping. And mobile apps will have a crucial role to play in that. 

Here are a few reasons why mobile apps will be the turning point for your E-commerce business. 

1. Mobile apps provides you with convenience 

In this age, everyone has a smartphone with internet connectivity, shopping from mobile phones is very convenient. 

Having the exclusive mobile app will help you find what you are looking for at a faster pace. 

Mobile apps have an optimized experience, providing you with more speed, easy transactions. 

Making the apps is much easier with the help of the drag and drop app builder.

2. Conversion Rate

Mobile apps have a great conversion rate. Studies show that consumers see the products more on the apps than on websites. They add the products into their carts and end up buying more products than what they come for. Mobile apps are convenient and it is the one-stop solution to all your needs when it comes to shopping. This is the reason, customers are likely to stick to the apps more. 

3. Competitive Advantage

If a consumer is stuck between your website and the consumer website, it becomes quite confusing for the consumer to decide to buy the products. However, if you make your app, you will have a competitive advantage over your competitor. It is more likely that he will buy from your app, as it offers a more personalized experience. 

4. Improved Marketing Communications

These days consumers are more likely to click on push notifications and reach a mobile app faster than a website. It has been found that 60% of users click on push notifications while only 20% of users open emails. It means that a majority of that marketing spend can be dedicated to pushing notifications since it is easier to direct the consumers to your e-commerce app. When a push notification pops on the home screen of your mobile device, the user has to just click on it and he is directed to the mobile app. 

5. Applications load content faster than websites do

It is important to understand that having a slow loading speed is enough to send the customer away from your website. Whereas, applications tend to have a faster loading speed than websites. 

According to Kissmetrics’ data, if a website needs more than 3 seconds to load, 40% of visitors will go to another site right away. Therefore, if you want to build a more loyal customer base, you will have to offer the apps to users that are fast enough and do not test the patience of the consumers. 

6. Higher Retention Rates

Studies prove that once a customer downloads an app to buy something, he is more likely to buy more from the apps than going to a website to buy it. Studies reveal that 38% of users return to the ecommerce app 11 times or more after they download it. Even if a consumer is not coming to the app as frequently as you want him to, then you can use the push notification option and lure with the various deals and offers.  

Conclusion 

Whether you accept it or not, E-commerce is the future. It will benefit you hugely if you take advantage of the apps early on. You will be able to stay ahead in the market. Having mobile apps will ensure that you retain more consumers faster and convert them into leads. Today, It is easier to make apps and customize it the way you want it through the drag and drop app builder. You don’t need much effort and technical knowledge to have apps these days.