There has been a massive shift in consumer behavior in recent times which forced eCommerce retailers to rethink their black Friday marketing strategies and the weekend is no exception. 

Black Friday is the biggest shopping event of the year. From online store retailers to small businesses, everyone is crazy about Black Friday. This is because it is that time of the year that brings in those extra sales and a spike in revenue. 

Just after Thanksgiving, here comes Black Friday, which is one of the biggest days in online shopping and revenues. Black Friday is the best reason to sign up that big sale and begin cutting on your course prices. Marketers can grab this as a perfect opportunity to market and sell their product out to their target audiences that can be old, new, or existing customers.

The blog outlines the best Black Friday marketing strategies for 2020 and the upcoming festive season

Amazing Black Friday Marketing Strategies 2020

Let’s understand some of the best marketing strategies for Black Friday 2020.

Test Your Website Previously

Always expecting the unexpected is the first rule of any business. Prepare your website for a potential surge in traffic that may lead it to crash. For a successful Black Friday marketing plan, this can become a problem sometimes. 

Thus you can contact your web hosting provider to discuss the traffic limitation of your store. Make ready yourself for the worst-case scenario by analyzing the previous year’s data. 

Get Ready With Website Pop-ups

There are every kind of possible shoppers who won’t be wooed easily by the marketers and will leave your website empty-handed. Thus with the use of advanced technology, you can win their hearts before they leave the website. 

Keep shoppers on their way to the check out pop-ups, triggered when someone goes to leave your site, to offer them sweet Black Friday deals and even a gift that will seal the deal. 

Get Going With Huge Discounts

The easiest and best marketing strategy for Black Friday is to cut down the prices but retain the quality of your courses. Don’t be afraid to reduce the prices of your courses as you can always upsell later. Start it with 50% and go all the way up to 70% off the original course price. 

Limited Time Offers

You can generate a sense of shortage in the mind of shoppers with urgency while bracing FOMO, i.e. Fear of Missing Out. This can be produced by way of last-minute deals and limited-time offers that are available for this holiday season. Such kind of discount offers and deals always attract deal hunters. 

Send Out a Physical Gift

Sometimes sending a gift directly to your loyal shoppers home can be a good idea. This will make them excited and feel special. Thus it is a great way to boost customer relationships while displaying your new products. It can be a part of Black Friday, in which you can offer an extra limited incentive. 

Expand the Sale Season

Black Friday and Cyber Monday provide rather a small window of chances for your business to boost sales, there’s no rule that says you can’t take it upon yourself to extend this window a bit. 

Extending your Black Friday sales is the best way to re-engage the dawdler. They can come again to you in search of better deals.  

Greet Returning Shoppers with Allied Recommendations

Assuming you have done something right, there will be more number of returning customers either during Christmas shopping or perhaps during the New Year. 

Thus it is an amazing opportunity to delight these guests by welcoming them back with product suggestions specifically tailored to their interest.

Highlight Your Return Policy

During these kinds of sales, a clear return policy can make or break your holiday marketing strategy. This is due to a poor return policy and is one of the biggest barriers to purchases. Highlight your return policy everywhere you can. 

During Black Friday people are buying in a hurry, and sales cycles are substantially shortened, and they don’t have time to do research. Thus you can make your customer feel comfortable with your amazing return policy. 

Get Your Store Mobile Ready

Over many years, the mobile experience has shown steady growth in Black Friday statistics. It is specifically vital to get on Google’s good side as they penalize those sites which they don’t deem mobile-friendly. 

Your objective should be to stay on the top of the search results. It becomes quick and easy with Google’s mobile-friendly test of your site and recognizes any pain points that need correction.

Closing Words

So, what are you waiting for, the clock is ticking and again its that time of the year when you are required to check out your inventory. Of course, let the shoppers pick up the best one from you. 

Thus there are several of the best marketing strategies for Black Friday to try out whether you offer one of the courses as a giveaway or create a new course, the choice is yours. 

In addition, you are the one who knows your customer better, and thus you can pick up the best marketing strategy that serves their requirements.