Every viable brand should keep up with the times, and the same goes for branding trends. They should be updated following the current reality. Since everything in the world changes so quickly – and marketing and branding techniques are no exception – it is vital to reimagine concepts periodically. And if you want your brand to stay relevant in the upcoming year, you should consider the main trends. 

Representatives of the global community of marketers and designers spoke about what trends in branding will be relevant in 2021. Let’s take a closer look at the key ones. 

Add Humanization to Your Brand

If there’s one thing people always like to look at, it’s other people. Specifically, when visiting social networks. Recently, marketing specialists have begun to realize this fact – that is why today we see more images of faces in brand symbols. Such an approach is perfect for humanizing the company, and the next year, branding trends will continue to focus on such humanization. It promises to become no less critical for your brand’s reputation than high-quality animated video testimonials.   

In most cases, businesses use a drawn image of an actual person to implement this technique. It helps to imagine the outcome and allows you to try out various artistic styles that can better characterize your brand.

Try Out Unusual Colors and Their Combinations

According to the important branding principles, it is highly recommended to resort to simple, gradual color schemes. All because it is much easier for the human brain to create an association based on primary colors. For this reason, plenty of brands used to apply such colors and their shades in their logos. However, nowadays, companies strive to highlight their identity with unusual, vibrant colors and more intricate color combinations. 

Thus, in the coming year, vivid and rich colors will become a means of self-expression. The number of businesses utilizing extraordinary, unnatural color schemes with great variety and intensity will increase exponentially. 

Use Geometrical Ornaments

While geometric patterns are not the most popular choice for a company’s logo design, it certainly will gain much more popularity in 2021. Thus, if you wish to enhance your business uniqueness, pay attention to different geometrical ornaments, which you may apply in your branding strategy. Nonetheless, it is essential to remember that vast blocks of repetitive graphics cannot (and should not) entirely replace your logo. Instead, try to include hypnotizing geometric patterns in your advertising campaign – print them on t-shirts or mugs, etc.  

The geometric design represents the golden mean between stimulus and distraction, which turns it into an appropriate design solution for taking branding aspects up a notch. 

Have Your Position on a Topical Matter

Let’s face it: in 2020, a lot of bad things happened on the world stage. And new, top-of-mind concerns continue to emerge every day. Due to this, those brands that stay on the sidelines without appropriately reacting to existing acute problems are more likely to lose their clients’ trust and loyalty. Bear in mind that customers want their favorite brands to take a particular position on important social, environmental, or economic issues. It is especially vital for representatives of the current generation. 

Do anything to display your position in your advertising materials that were mentioned before. Thus, you will make consumers understand what you stand for and explain your company’s brand values. Besides that, openly share your thoughts in your official groups on social networks.

Offer a Thrilling Experience

Not least because of the current events worldwide, consumers wish to acquire both a top-notch product and pleasant emotions. And if in 2021 you will endow your clientele with an immersive experience, it will undoubtedly bring your reputation to a new level. 

Thanks to the growth in the number of virtual purchases, the unpacking part became crucial. Hence, in the coming year, designers and marketers will focus closely on every step of the unpacking process, striving to turn it into another little miracle for the buyer.