Every industry needs marketing, so there is little difference between marketing strategies according to company niche. Marketing in the cryptocurrency and blockchain industry is mostly the same as any other.
Factors like high demand “newness” of the technology and crypto marketers have special challenges to reduce to ensure a dynamic Bitcoin marketing strategy.
SEO becomes even more difficult if there is an investment factor in the product you are bringing to market. Marketing is about experimenting and having the ability to measure the results of your marketing efforts will explain where your time and money is best spent.
Various tools For Crypto Marketing
Google Analytics
Google Analytics is the best & most important tool used to measure digital marketing methods.
Analytics provide all the information you’ll need to analyze your site’s traffic, where it’s coming from, and who is visiting your site.
Ahrefs
Most SEO agencies use Ahrefs as a necessity. Ahrefs is an immensely powerful marketing tool that makes it probable to select keywords to build content around.
UTMs
UTMs (Urchin Tracking Modules) are a fundamental part of figuring out the success of your advertising. Most time, SEO agencies use a URL builder to create UTMs to track links across the internet.
The five parts of a UTM are:
- Campaign Source
- Medium
- Name
- Term
- Content
There is no need to use five parts for a UTM to work. Most commonly, only the first three are used.
The major difference is, with the UTM, Google Analytics will tell this visitor clicked on a banner ad on Blockonomi expanding our crypto influencer marketing services.
You can personalize UTMs however you like to track better all kinds of links directing to your site.
Social Media Accounts
In 2021, every company almost needed a social media presence for all brands and especially true for blockchain and crypto companies.
Here are the primary accounts every cryptocurrency marketing team should set up.
1. BitcoinTalk
BitcoinTalk was one of the biggest online communities for digital asset analysis. In late 2017, almost every ICO and cryptocurrency website had a link to their BitcoinTalk thread.
Now there is again the trend of BitcoinTalk because it is still a highly trafficked site worthy of posting occasional updates.
2. Twitter
Twitter has an amazing ability to capture the Bitcoin community’s attention, making it a significant addition to crypto marketing strategy.
Those looking to get into the crypto Twitter world need to check out these top Twitter accounts to get started.
3. YouTube
Crypto YouTubers have found the video hosting platform an excellent way to offer a subject that enlightens, connects, and updates the virtual asset industry.
There is always a need to use YouTube to host any long content that reveals the product, as it is much simpler to find information in video form than text. YouTube videos are very easy to link to from other channels.
4. Instagram
Instagram is one of the fastest-growing social media platforms in 2019. Instagram stories are best and quick to showcase new updates at a company and give the audience a taste of personality.
Most SEO companies suggest keeping Instagram feed fresh with content regarding recent news and market updates besides sprinkling in some project updates.
5. Steemit
Steemit has arranged itself as a great alternative to Medium for hosting blog content. Use Steemit as a build-up, not a replacement for an on-site blog.
It is a great way to draw in new readers to content but will do nothing in the SEO boosting domain.
6. Clubhouse
The clubhouse is an especially fast-growing platform for Bitcoin marketing and popular with digital assets well connected.
7. Reddit
Reddit is the 15th most visited site globally and self-described as the front page of the internet. Leading SEO consultants found Reddit to be an effective strategy for DeFi sees, as the DeFi community spends a notable amount of time on Reddit.
After creating a Reddit account, be sure to check out top cryptocurrency subreddits. Most SEO optimization techniques are simple to execute and are essentially the same as the other tips from a high-level perspective.
