The video streaming industry is highly competitive. For this reason, exploring the potential of IPTV system can revolutionize your company’s communication strategies and boost revenue tremendously.
Ensuring a seamless content delivery is a critical part of improving your strategy. This requires a lot of infrastructure elements working together to deliver content fast and without interruptions so that viewers enjoy their time on your platform. Besides encoding and transcoding, it is better to leverage a content delivery network (CDN) that can help you drive the growth of your IPTV platform.
Why is CDN Critical for an IPTV Video Streaming Business?
A content delivery network is a network of geographically distributed servers spread across the globe. A content provider needs CDN software in case they want to deliver videos faster and with low latency.
CDN stores cached content on edge servers so that videos aren’t transmitted from an origin every time a user asks. This speeds up the delivery process and enhances the quality of the experience. Let’s observe that in detail:
#1 Smooth content delivery
Since the video streaming industry is competitive, content providers should ensure delivering high-quality content without interruptions. It is of vital importance as it can help them win viewers’ attention.
Thanks to the strategic distribution of edge servers, CDN is capable of delivering videos faster. The content will be transmitted from the server that is located closer to a user instead of being delivered from an origin server that can be located in another part of the world. As a result, the distance between a user and a server is reduced, which speeds up content delivery.
Furthermore, latency is decreased. Latency is a lag between a viewer’s request to play a video and an actual playback. Due to CDN positions, the latency can be reduced.
#2 Reaching viewers globally
Any business wants to grow and expand its reach. With CDN, it becomes easy as the content delivery network can cater to audiences in different regions.
Since servers are spread across the world, you can effortlessly reach customers whenever you want. It doesn’t matter if you expand to neighboring countries or become a global streaming service. CDN can help you in both cases.
As a result, you bring your content to more viewers, ensuring fast delivery and superior quality of experience.
#3 Load balancing
Another significant feature of a CDN is load balancing. You will likely have premiere days or one-day events, which usually result in sudden spikes in traffic. Consequently, an origin server is overloaded, which might end in operation failures and errors. People might experience buffering and leave.
CDN is capable of distributing the load across many servers. As a result, there is traffic balancing, and servers are prevented from going down.
Another reason to utilize the load-balancing feature of a CDN is a DDoS attack. A DDoS attack is a large number of requests sent to your origin server with the aim to disable it. Your platform stops operating, and you lose users and money.
CDN can help you handle the attack by spreading the traffic across other servers. So, CDN ensures security.
#4 Security and protection
In addition to security against DDoS attacks, CDN uses techniques to protect your content from unauthorized access and theft. With encryption measures and DRM (digital rights management) systems, your intellectual property is secure.
Drawing the Line
In the fast-developing video streaming industry, running an IPTV platform powered by a CDN opens doors to enhanced communication with viewers and video delivery. Utilizing a content delivery network helps you ensure seamless content delivery, global reach, load balancing, and security. As a result, you can provide a better experience to your customers and grow your business.
