As the world goes digital un every sense of the word, one of the most impactful marketing, entertainment and communication tools is video media. These media come in different formats for professional presentations and social media content amongst other uses and each of them have their characteristic qualities and compatibility.
However, not every format is supported universally across platforms and devices. This therefore makes it necessary to convert your video media so as to have better storage efficiency, seamless playback and improved accessibility. In this article therefore, we will explore the need for this conversion and the benefits thereof and also share some basic information about the whole conversion process.
Why Convert Your Video Media?
Although we have stated that it is necessary to convert your video media, let us go into details as to why this process is necessary:
Compatibility Across Devices and Platforms
There are different platforms and devices, and they all do not support the same video format. A file may play seamlessly on a smart TV or windows PC but will not play on an iPhone. That is why you need to carry out the conversion to a more popularly supported format like MOV or MP4. This will ensure that your content can be easily accessed on any platform or devices without issues.
Reduce File Size
Some videos file such as RAW footage or 4K are high resolution files and do take up considerable storage space. But when you convert them to a compressed format, you can reduce the file and still retain the quality. This also makes it easier to upload, store or share the file without cutting off vital details.
Improve Streaming and Uploading Performance
Large files that are uncompressed take more time to upload and stream. But when you convert these large video files to a format like HEVC or H.264 that is optimized for streaming online, it can reduce buffering and enhance streaming performance.
Editability
It is not every video format that is easy to edit and professional editing software such as Final Cut Pro and Adobe Premier Pro work best with certain types of files. So, when you convert your videos to a format such as DNxHD or ProRes that is easy to edit, you are assured of seamless editing and great post-production quality.
Preserve Quality Over Time
Some older formats of these media may not be supported by current software or may degrade. So, this conversion process to a more recent and more widely accepted format can help to preserve their quality and make it accessible in future.
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Tips for High-Quality Video Conversion
Now that you have seen the benefits of video conversion, it is important that it is done right if you are to get the desired result. Therefore, find below some tips to help you:
- Choose the Right Format– Make sure that you choose a format that balances the size of the file and its quality, depending on the purpose of the media.
- Use High-Quality Codecs– Look out for high quality codecs such as HEVC and H.264 because they give you better compression and thus better-quality retention.
- Maintain Resolution and Frame Rate– When converting a medium to a lower frame rate or resolution, you stand the risk of quality reduction. So, it is recommended that you keep the original settings so that you can retain the quality.
- Test the Output File– After you have converted your files, make sure you test them on different platforms and devices to be sure that you have the desired quality and compatibility.
- Back Up Original Files– During the conversion process, do not forget to have a backup of the original files so that there will be no loss of data and also in case the quality of the converted file is reduce. This is so that you can easily have a do-over.
Conclusion
If you have video media that is specific to a platform or device, it is essential that you convert them so that you can get the benefits of reduced file size, compatibility, improved streaming performance and preserved quality.
In this article we have shared the reasons why you should convert those videos and tips for high-quality conversion. Make sure you bear these tips in mind as you embark on the conversion process so that you can get the desired result.
