The primary goal of a digital marketer is to reach as many followers as possible. Social media listening concentrates on finding out how consumers respond to a particular brand. Even With numerous social media platforms tracking what consumers think about your products is not as easy as it sounds.

Basics of social listening

Social media listening is the practical data analysis of various platforms to learn the stand of consumers towards your business merchandise. The process concentrates on both positive and negative thoughts. The findings act as a measuring parameter to know how your company is doing, and they give directions to what you need to do. The process involves investigating how consumers use specific keywords in their online searches and the comments they make.

The system compares the response of consumers to various brands to make the final verdict. It features two stages, where the first one focuses on observing, while the second one takes action. It is advisable to review consumer conversations and their social interactions with the help of an organization such as NetbaseQuid before deciding on the most appropriate action. The company fights for your brand’s health as it boosts your ability to manage crises and drives your campaign operations.

What benefits does social media listening feature?

Conducting aggressive social media listening brings significant benefits to a business or an organization. The approach forms a reliable foundation for digital marketing strategies. It presents endless opportunities for marketers to interact with their followers and understand their views. Business owners use it to understand the upcoming trends and market changes. The results reveal the status of your competitors, helping you to stay ahead of the competition by avoiding mistakes.

Approaches to social media listening

1. Identify an appropriate listening tool

Social listening features numerous tools that drive the process. The different options come at varying costs and differ in capabilities too. Among the most dominant types in digital marketing include Sprout Social, HubSpot, and Hootsuite. Find out the specific social Media that each tool monitor when choosing. Understanding the range of keywords that each alternative employs is significant.

2. Pick excellent Keywords

Keywords are an essential part of every social listening tool. Other aspects include topics and the strategies used to follow ongoing conversations via social media platforms. Pick strategic keywords that can attract a following to get a bigger audience. It should feature the brand name and product names with a mixture of competing brands. It is advisable to accommodate possible misspelled brand and product names. Having a slogan is an added advantage to draw more comments from your followers. Never overlook the power of using the campaign name as your keyword since it adds weight to the process.

3. Identify an ideal social media platform

Social media listening needs a reliable platform to get more reviews. Different options feature varying capabilities depending on the number of followers. Identify the one that fits your field perfectly, among several options that you may have. They include LinkedIn, Facebook, Twitter, Instagram, and YouTube, to mention a few.

While there are numerous social media platforms, you may not maintain an active presence in all of them. Similarly, it is challenging to monitor social listening in multiple mediums. Therefore, concentrate on the one that looks most promising according to your industry. After gaining momentum, you can extend to other options later and compare results to make an informed decision. However, it is not mandatory to repeat the process with multiple social media platforms as they are all likely to deliver similar results.

4. Review the results and strategize on the best action

After retrieving data from the listening process, analyze the results to know where you need to improve. The negative response calls for critical planning and strategizing to address all customer concerns. Positive comments mean that you maintain the trend.