I am sure that you are very familiar with the world’s most powerful and popular search engine, “Google.” It is the most widely used search engine that consists of 4.5+ billion users worldwide that have dominated every other search engine platforms.

People nowadays are more involved in digital marketing and online advertising than other traditional processes. Google has provided its own feature to advertise which we call Google AdWords. Every day, 3.5 billion Google searches are made worldwide where an average number for Google Ads click is 193.2 million.

So, what is Google AdWords?

Google AdWords is the online advertising platform provided by Google itself, where advertisers have to pay a certain amount of money for every click on their Google ads. You can advertise your services, video contents, product listings, display advertising, etc.

The above figure represents Google advertising where Google has advertised about its services. Advertising on Google is the fastest way of gaining leads and conversion than any other process. You can rank your ads on top of Google even without the implementation of SEO (Search Engine Optimization). To rank on top of your competitors, you only need to bid your keywords higher than the competitor.

Why is Google ads so much Popular? 

One of the major plus points of Google is its wide range of audience that can be found all over the world. For every $1 spent on Google ads, you get a revenue of $2 which is double your investment. 

Here are some really good benefits that Google advertising provides an online business:

• No need of SEO

Google AdWords is the only alternative to SEO with a better and faster result. If you are familiar with SEO, you know how complex and hard SEO implementation is. It requires many months to rank on the first page of the Google search engine, where you can never be sure that it will reach to the top because there is always high competition to rank. 

SEO also requires a team to work where Google ads campaign can be controlled by a trained individual. So, if you want a quick result and generate more leads, then you can always go with Google ads.

• Progress tracking

Google ads provide this amazing feature of progress tracking where you can see your daily updates and progress with Google applications like Google Analytics, Google Search Console, etc.

It is really hard to track your progress through traditional marketing and also cost more money but with Google, track your progress every day sitting on your couch free of cost.

When you are aware of the progress or loss, you can update your ad campaign on your will to make better it is isn’t. 

• Better Targeting

Advertising on Google is very flexible and comfortable because it provides many options for targeting and reaching your ads to the right and potential audiences. If you only advertise without any target, then your ads won’t reach to correct people either you can generate better leads. You will only be spending your money on Google.

Through Google AdWords, you can target your required location, age group, gender, interest, demographics, and behavior, etc. which would be enough for the right candidates. Your advertising cost will also reduce as you don’t need to advertise to large audiences.

• Brand Awareness

Online marketing has changed the way of brand awareness. People separate extra amounts only to increase and promote their brand which advertising on Google will do it without any cost.

What will be the better option for brand awareness than ranking your website on the top of Google Search Engine Result Page (SERP)? With the frequent view on your website, people will get a positive image of your brand and whenever they are in need of any products, then they will surely contact you because they are already familiar with your brand. Also, people trust those brands that are ranked on top of Google.

Google AdWords might be quite confusing and complex for beginners so, here are some of the basic things that you need to consider while advertising on Google ads.

• Keyword Research 

Keyword research is the initial and basic requirement that every advertiser needs to perform because the keyword is what Google displays as your ads. Also, the most important thing, to bid the keyword because only a high bid keyword will display at top of SERP.

Your range of bidding depends upon the difficulty and competition on keywords. Easy keywords are generally having less bidding and easy to place on top and vice-versa. You can know the total monthly volume of keyword i.e. how many times the keyword is searched and clicked.

• Ad Extension

Google AdWords provides this free and extra feature of Ad Extension where you can extend your ad contents presenting more information. Also, ad extension allows you to place extra keywords which is a plus point for every advertiser. 

Generally while searching on Google, very limited sources of information are displayed, but after the use of Ad extension, you can add extra contents and information so your ad will increase more engagements.

• Engaging Landing Page

Now comes the final stage of Google ads, to create an engaging and attractive landing page. People usually click on ads but because of the unfruitful and unreliable landing page, they bounce out the website due to which you lose a customer.

To stop losing your potential customers that were about to convert, you need to create really outstanding landing page where every information relevant to keyword must present. This will increase the customer’s trust and reliability towards your ads and landing page.

Conclusion

Hence, in this world of digital marketing, there is a high importance of Google Ads to increase your marketing growth. I guess reading this article has enhanced your knowledge related to Google AdWords and its importance for advertising.