LED displays have quickly grown as an effective way of promoting products and services. One of the best things about LED billboards is their versatility in messaging. In contrast to conventional types of advertising like billboards or print ads, LED screens make it simple and quick to switch your message between various locations.

Functional, practical, and affordable outdoor LED displays are giving business owners a new opportunity to boost brand awareness to various audiences. Here are our helpful tips for maximizing the effect of LED displays.

Ensure your message is prominent.

Your target audience will see your message if you use led screens. With your message prepared, it will be well-lit, luminous, and ready to go. You do not need an outdoor screen, and you can utilize indoor LED advertising screens depending on your target demographic. The most important thing is placing the key message your customers can see.

Skip the bright colors.

Avoid using strong colors for the whole screen backdrop, such as red or white. Many problems could result from this. First, it will shorten the lifespan of the LED digital sign if used frequently. Secondly, it will also undoubtedly use more electricity. Ultimately, it will be too bright for your intended audience to view. The primary goal is to attract visitors to glance at your electronic sign. It may result in more severe problems, such as driver distraction and accidents. To fix this, we advise constantly using softer, darker colors for your backdrops.

Utilize few words

Your audience will frequently need to comprehend the message immediately after seeing it. Besides, your LED display is probably along a road or where people pass quickly. For this reason, we advise using as few words as possible. Your message should be brief, understandable, and direct. Usually, sentences should be at most 5 to 10 words. Remember that your audience will be passing it quickly while walking or driving.

Make use of contrasting hues.

You must learn how to use your company branding on digital signs to ensure your text is easily readable. Some color combinations are more effective for digital signage than others, and contrasting colors like black or white on yellow provide better reading and eye comfort.

Use smooth transitions

Use straightforward transitions when moving from one video or image to another. Once more, it’s common to see “crazy” effects that appeal to the eye yet distract your target audience. Always keep things straightforward; the finest transitions typically have a fade-in and fade-out. 

Perfect timing

This is crucial to every effective advertising strategy, including information boards. The overall length of TV commercials might range from 20 to 60 seconds. However, a typical advertisement on digital signage lasts 10 seconds, and frequently, it won’t last longer than six seconds. Slides for a campaign should typically last three seconds; otherwise, your viewers might not understand what you’re saying or get tired of watching the digital sign.

The takeaway

Place your LED displays in high-traffic areas to maximize their effect.