If you have wondered how to crush it in the online marketing game, you are in the right place. Internet marketing is at an all-time high, and with the incredible rise of social media, it looks that its success is only going to increase in the coming years. The global lockdown is an additional factor that is currently fueling the efficiency of all types of online marketing. Getting a grip on what the hottest marketing trends are right now is especially important if you want to make good use of the significant increase in online traffic around the world. Let us check the freshest marketing trends and techniques in 2020.

The Latest Marketing Trends of 2020

Excellent Customer Experience

The customer is always right – that has not changed. Each year is the year of your customers. What is becoming clear is that the approach to marketing as such is taking a shift. The new trend is based around providing customers with an authentic and genuine qualitative experience. It is no longer about convincing people to buy a certain product from your company or work with you. What is crucial is providing the real value of your product or service with excellent client care. Positive customer experiences will have people coming back to you and spreading the good word to their friends and family. Personalized marketing messages, individualized offers, and putting your heart into what you do determine the best marketing trend of all times – truly excellent service. 

Chatbots

What can your brand add to your existing strategy to improve your game? Chatbots.

While there are many things you can do, chatbots are essential in your customer engagement strategy. This can positively impact your customer’s journey.

In 2017, the gaming industry achieved a whopping $ 108.4 billion in revenues, with mobile games being the most significant sector, generating $ 59.2 billion.

The quality of the games such as Wild Jack has obviously improved significantly. However, the success of mobile games cannot be attributed to this. Instead, ease of access was the key to success. Now that chatbots have also entered the gaming world, bringing gaming experiences and player services through messaging apps and additional support channels such as Discord, accessibility is better than ever.

Employee Training and Activation

Your employees are the face of your company. How knowledgeable and friendly they are is in direct correlation with the image of your business. 73% of customers think that customer experience is of great importance to them, and 46% say that they would abandon a brand if their employees would lack relevant knowledge and a welcoming attitude. This highlights how important aligning your employees with your core values is. Creating a high level of employee engagement is a key step in providing excellent customer service and support. This will work to build up a successful business from the foundations.

Visualization

When it comes to key marketing trends in social media, content visualization is on top. According to research, statistics show that people prefer visual content far better than plain text. The incredible growth of visually-oriented social media platforms, such as Instagram and Pinterest, is solid proof of that. It is said that 65% of people are visual learners, and posts that include images create 180% more engagement. The numbers speak for themselves. Whether it is graphs, data visualizations, videos, infographics, or simple pictures – images are processed faster in the brain and get into a customer’s mind more efficiently. Simply explained, marketing trends have always been heavily based on compelling visuals, and this is steadily increasing in importance with the rise of social media.

Personalization

Anyone who is worth their salt in advertising knows that personalization has been on a home-run flight in terms of popular techniques. Just as before the pandemic, marketing trends after COVID 19 will have to keep personalization high on the lists. It is a revolutionary concept in the online marketing world. Technologically, it is simple as can be, but what is based around shows a customer that they are important and taken care of. Psychologists have been telling us all along that people love to hear their names and see it printed on stuff. In 2020, this can be taken to the next level, thanks to the innovations of AI and data collection software. The opportunities to implement personalization in your marketing techniques nowadays include everything from messages to individually optimized website layouts and ads presented based on one’s interests. A staggering 80% of people have said that they would be more inclined to do business with a company if they provide personalized service. A little effort goes a long way; many companies have been implementing personalization in their operations. There is no leeway to stay behind competitors; therefore, personalization is one of the marketing trends during COVID 19 that must be considered!

Insights-Driven Marketing

Analytics is the name of the game when it comes to insights-driven marketing. Any successful marketing trends on social media these days are based on targeted ads. To target the right people, one needs to be aware of their specific likes, dislikes, and what services and products they need. Catering to a target group will always translate into effective sales campaigns rather than shooting out ads into the vast reaches of the Internet, hoping that they work out. Even though data analytics’ efficiency can reach a fairly alarming level in terms of privacy breaching, it is no secret that it works wonders for making ad-campaigns hit harder than ever. Marketing trends on Instagram, Facebook, and even Google are increasingly taking advantage of catering to specific target audiences. There is no reason why you should not get on the bandwagon. According to various marketing experts, this is the secret sauce that may just be what your business needs to implement to get to the next level of success.

Influencer Marketing

Influencer marketing can be incredibly effective when you find someone who has a fan base of followers and covers a particular niche well. There are various influencers, so it comes down to doing the proper research before choosing what to invest in. This type of marketing approach works so well because it is word-of-mouth advertising. Followers usually have a trust established with the people they follow, which may be based on charm, respect, infatuation, or simply entertainment. All are qualities that sell products very efficiently.

Voice Search

The rise of AI-enabled smart speakers has really impacted the way marketing works in 2020. 55% of all American households are estimated to have a smart speaker by 2022. Half of all internet searches will have been made by voice by the end of 2020. These numbers are nothing to ignore. Voice search optimized ads are a marketing trend that is taking off incredibly, and any company that has not tapped into it yet should definitely be doing so.

Marketing Trends: Final Words

You might have gotten the idea of why marketing trends are important to keep up with. They are road pointers as to what is happening in the popular culture and, ultimately, the directions that advertising is heading to. There is no question that social media plays a huge role in the general direction marketing trends are going in. Personalization, excellent visual presentation, and the integration of ads to work with smartphones and mobile devices are things to keep in mind if one wants to be successful these days. If you have any ideas, thoughts, and tips on where marketing trends post COVID are headed, please share them in the comments below. We are excited to hear your thoughts!

Author’s Bio

Chris Delgado is a Junior Copywriter with high ambitions and an undivided passion for marketing. He is currently studying to get his degree, and his future prospects revolve around marketing writing. In his spare time, he is a dedicated volunteer at a local homeless cafeteria.