Does your website have good content but still experiencing a high bounce rate? Have you tried to find out why most internet users are leaving your website right away? Well, the layout and overall design of your website could have something to do with it. This article focuses on how web design impacts its bounce rate.
What’s the bounce rate?
This term is widely used in website traffic analysis. It represents the percentage of initial website visitors or users who ‘bounce’ away to another website instead of continuing on to other pages within the same website.
These are the visitors who enter and exit on the same webpage without any clicks to other webpages on your website. A lower bounce rate is usually associated with better websites. Remember, a lower bounce rate means that the users are taking the time to interact with your website’s content.
First impressions matter
According to a recent eye-tracking study, it takes less than just a few seconds for website visitors to create the first impression of a given website. Though content and page load speed should be considered when determining bounce rate, website design plays a crucial role in determining whether a website visitor will continue interacting with the available content or simply bounce to another website. This is why you should partner with a reputable web design company to develop and launch an excellent website for your brand.
Professional website design can significantly improve its bounce rate. Another study found that 94% of website visitors are likely to reject a website or distrust a company based on its design-related elements. Some of these elements include too much text, a busy layout, improper use of colors, and a boring design. Irrelevant content accounted for 6% of the main reasons website visitors are likely to reject it.
Design a professional website
A website plays a crucial role in marketing activities and driving overall business growth. So, it should be artistic and have a creative home page. As mentioned earlier, first impressions matter, and your business needs a website that can make a lasting first impression.
To achieve this, you must partner with the right digital marketing agency that can analyze the nature of your business, your target audience, and your business objectives and create a website that will resonate with these aspects of your business.
