If you have been establishing the presence of your brand on the digital platform, you must have come across two very famous terms known as PPC and CPC. 

PPC and CPC are two different aspects of the same situation. PPC is the marketing channel or approach, whereas CPC is the performance metric for PPC. 

They together can prove to be beneficial in triggering the movement of traffic towards your site. You can very-well bring PPC management services to use in order to not only to gain more traffic but build a better brand presence as well. 

But what still usually tends to happen with a lot of us is a massive confusion between these two terms, which makes people think that both are the same thing. 

If you’re paying for a click, that implies that there must be a cost to that click. So how PPC and CPC are different from each other. 

Phew! A lot of confusion, no?

Well, don’t worry because that’s exactly what will be speaking of ahead in this write-up to let you have a clearer idea about the two. 

So, without wasting time anymore, let’s get started with an in-depth understanding of PPC and CPC. 

PPC (Pay Per Click)

PPC (Pay Per Click) is a marketing method or approach you adopt to obtain more traffic on your brand’s or business’s website. It is that essential component of marketing, which, when executed rightly, has the ability to improve your volume of top-of-funnel leads. 

A PPC campaign presents your brand or business to a larger segment of the audience and increases its overall reach. 

Once they are active, the PPC ads based on keywords or phrases your potential customer is looking for, make your brand appear on the result page of the search engine. 

And then, you pay only for the number of times your ad receives a click on it. This justifies the name ‘Pay Per Click’ very well. 

The search engines, too, show your ad to the most relevant audience.

The rank your brand or business gets on the result page relies on your keyword bidding. You must conduct comprehensive market research to analyze what terms or phrases your audience is using for their requirements and then bid on the relevant ones. The strategy is the key.

Taking an example here of how PPC works, suppose that you search for ‘Best health care products’ on Google. A few results on the top would appear with a small box in the corner saying ‘Ad’ which acts as the ad indicator. It means that they are some specific and highly ranked ads of a well-executed PPC campaign.

Once you have strategized effectively and implemented your PPC campaign correctly, you can use Google Ads to create and monitor your it to ensure smooth running. 

Significance of PPC 

PPC allows you to have great online advertising to make your brand flourish and come up with the rising competition. You can yield immediate and quick results using PPC. 

Along with getting the ad of your brand at the top of the SERP, PPC has more value to it as well. You get to enjoy more potential for clicks, impressions, and possible conversions, and as you generate more keywords, you tend to save a fair amount of money. Your brand as well becomes more renowned when the right people notice it at the right time with PPC. 

The PPC management services are among the most effective methods to draw more attention to your brand, obtain more traffic, and generate the desired revenue. 

CPC (Cost Per Click)

Once your PPC campaign runs the right way, it’s essential to measure your ad’s relevance and efficiency to make sure that they are working the way they are expected to. 

This is where CPC (Cost Per Click) comes into play. It is the actual price you have to pay for each click on your PPC ads. 

A click refers to when the visitor attempts to interact with your brand or product/service via your PPC text ads or display banner ads. 

Cost Per click is equal to,

(Total Money Spent) ÷ (Total Measured Clicks) = Cost Per Click

The CPC of your PPC campaign will always be less than or equal to your maximum bid. And as you start getting more clicks, your CPC will lower, which is a good sign of a winning ad campaign.

Significance of CPC

Cost per click is the number on which the financial success of your PPC campaign depends, which makes it one of the most critical factors. It tells you how much AdWords would cost you. 

Your revenue generation, irrespective of if you are overpaying or underpaying, will be determined to a great extent by how much you are paying for clicks, in return for what kind of quality. 

It is vital to think about CPC in terms of cost and value because your overall ROI of your campaigns is decided by the amount you’re paying for clicks along with the quality of traffic they’re making you receive. 

The things can work in your favour identifying and targeting inexpensive and valuable clicks. 

The Closing Thoughts

PPC and CPC sail in the same boat of a particular campaign and are connected to each other. 

While PPC is a specific marketing method, CPC is its performance metric. 

Having a clear mindset about the two is crucial. You don’t want to spend your resources such as time, money, and effort, just like that, to end up with no or unsatisfactory results. Implementing your PPC campaign well and taking care of the CPC, you can avail the most and best out of pay per click services for your brand or business. 

In the end, it all narrows down to understanding your audience well and spending smart with adequate planning and execution. Once you know where exactly and how to target your potential customers at what ideal cost, you have cracked the deal!