The basic mantra behind running an enterprise, which operates within a beauty and wellness industry, is to provide excellent customer experience. Aside from excelling the various processes that are done in a medical spa, the team has to focus on ensuring that the client’s experience be a seamless one. If one were to consider the entire experience as a sequence of events, then it must be borne in mind that the sequence commences from the stage of inquiry, asses through multiple stages to end at customer feedback. Consequently, it is important to ensure that, at all times, the customer is at ease and feels empowered.
Businesses today are increasingly adopting technology, colloquially known as, medical spa scheduling software, to provide seamless experience to the customer to ensure that not only do they return to you but also give you referrals. If you’re looking to improve the customer experience at your med spa, read along to know how a med spa software can help you in that transformation.
Respond 24/7
Perhaps the primary advantage of deploying a medical spa scheduling software is that it enables your business to respond to the clients at their beck and call. With people becoming increasingly busy in their day to day lives, businesses need to be able to communicate with them at their convenience. An online platform in the form of a website or an app, which is integrated which can answer the basic queries and is equipped to accept bookings for consultations, treatments is the need of the hour. A med spa software makes the idea a reality. With its ability to accept bookings through website, apps, or chatbots it enables your business to communicate with the clients 24×7 and makes you customer ready at all times.
Confirmation & Reminders
Clients expect reassurance. Once they initiate the process of booking an appointment, it is important that they get the confirmation for the same. A med spa software makes the process of confirmation instantaneous and communicates with the client based on his or her preferred mode of communication -either via a text message or an email. What is even better that it sends automated reminders to both the client and the staff about the upcoming appointments. Some of the state of art med spa software such as the one from Zenoti further enhances the customer experience by automatically doing the check-in, in just a few clicks, as soon as the customer walks in. The process is so streamlined and swift that it can be done while the front desk staff walks the client to the chair. As a result the customers don’t miss their appointment and they know that their time has been valued.
Comprehensive Client Database
For your med spa to provide quality treatments and superior customer experience, it is important to maintain a complete record of the treatments. With a med spa software you will no longer need to have to shuffle through papers and look through multiple records. The software will allow to you store all the information, chronologically, in a place and it can be easily accessed by your consultants and cosmetologists. By eliminating the need of paper trail, and keeping the comprehensive record in the software database you can also ensure that sensitive information about patients is fully secure. Your customers will have complete peace of mind that their personal information is safe.
Record Customer Feedback
In order to improve your business, it is important that you be open to receiving feedback and accepting constructive criticism. For every consultation offered and a treatment provided, a med spa software provides the customer with an interface to register his or her feedback on the quality of service, the effectiveness of the procedure, the skills of the cosmetologist, the overall experience at the store etc. Manual recording of such feedback is not only cumbersome but also prone to errors. Worse, if any disgruntled customer isn’t provided with a platform to rant, they may choose to do so on social media and cause more damage. The med spa software also works as a platform for the customer’s to leave their complaints, if any and reminds the manager to attend to it and provide the customer with the plausible resolution. Nothing delights a customer more than knowing that their concerns have been heard, and attempts have been made to address those concerns.
Empower Clients
While your spa team has access to clients both personal information and purchase history of treatments and services opted, it is important to note that clients should be empowered to edit some part of the information. While the purchase history, invoices and other administrative details should not be editable by customer, personal information such as contact details and payment method information should be editable by them. This will benefit both the client and the med spa. The business no longer has to keep up with every changing information, and the clients feel empowered that they’re in control. Consequently, it will make your administrative processes more efficient.
Besides the above ways a medical spa scheduling software can also help you, and help you deliver a great client experience and drive customer loyalty. We encourage you to talk to the leading med spa software developers such as Zenoti, AestheticsPro, BePos etc to know what their med spa software can do for your business.
