Typically, when you think about PLG organizations, you see a self-serve motion throughout the full client lifecycle. The issue is that it takes years to develop an efficient self-serve motion across all of these stages. Even the best self-serve businesses eventually hire sales personnel to aid in “expansion.” 

A prime example is Hubspot, which has not only a fantastic product-led strategy but also an extremely organized onboarding procedure to ensure the success of its customers.

Finding innovative strategies to boost sales is crucial if you want to increase your company’s success. In order to create a product that can sell itself, the product team frequently needs to work with the sales team. Here are a few crucial ways that collaboration between product teams and sales teams in PLG organizations should take place.

PLG and Sales are a Powerful Combination 

Because the product team is committed to enhancing the product, and the sales team is aiming to boost sales, the product and sales teams should work together in a PLG organization. 

The sales team is aware of why clients might decide against buying the goods. The product team is aware of the importance of the good. The two teams must cooperate if they are to serve as resources for one another. 

“How do you work with the sales and product teams?”, you may be asking. With the help of the input they receive, the sales team may let the development team know why the product might not be selling as quickly. The feedback can lead to specific product developments while also making the sales team feel that they are of value. 

Collaboration is Required Between the Product and Sales Relationship

The sales and product teams should recognize the value of collaboration, necessitating the need for the sales team to understand the customers and offer input to the product team. To ensure that the product can be modified or enhanced, they should clearly express the problems they are having and share the relevant information. 

The sales team can update the company’s customers about the revisions once the product team has made the necessary adjustments, which will boost sales and demonstrate that the customer’s issues have been considered. 

When both teams achieve their objectives, they should rejoice together. They must comprehend the why and how behind them to accomplish their goals.

Allows Users to Hands Raise When They Want to Speak with Sales 

In a PLG company, you don’t require a sales crew to monitor how customers are utilizing the product over time. 

They might be a long-time software user who wants a feature but is unaware that it is only available to enterprise-level clients that speak with Sales. It is crucial to build mechanisms that let users raise their hands when they want to speak with sales and help them understand “why” they should do so during the evaluation process.

Help Users Find Ways to Interact with Your Business 

As clients use the product, the sales team can come up with innovative approaches to interact with them and get their feedback. Many customers are unaware that their feedback might help the product and enable improvement. 

Never automatically believe that a product will be simple to use and will sell itself. With several channels in place, users may be upsold on many of the current gated features, making it simpler to ascertain their purchasing intent.

Allow Users to Grow Naturally in a Way That Matches Pricing

Starting the construction process in various ways will allow the product to gain value over time. The sales team can hold in-product expansion events that attract more attendees and raise awareness of the brand. They will also be useful in enhancing the sale of a transaction.

Develop the Appropriate Data Tech Stack to Strengthen the Sales Team 

The sales team must use a variety of tools, including reverse ETL tools, product event tracking software, and other dashboards, to run down the appropriate tech stack. 

Other software can assess the clients and alert the sales staff when they are prepared to make a purchase. Once the teams have gathered the necessary information and reports, they may work together with management to accomplish all sales targets.

Wrapping up

Your business could expand right away once you realize how the product and sales teams can work together. Due to the collaboration’s influence on both teams and their efforts, you may instantly raise your sales and establish a stronger presence in the market.